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Mitsubishi says the european good-bye: the story of the brand in the Netherlands

Mitsubishi Motors, announced on Monday, to the development and introduction of new models to Europe to be frozen, and from now on on the markets of Asia, Africa

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Mitsubishi says the european good-bye: the story of the brand in the Netherlands

Mitsubishi Motors, announced on Monday, to the development and introduction of new models to Europe to be frozen, and from now on on the markets of Asia, Africa, Australia, and South America to focus on. This is a departure for Mitsubishi out of Europe, cannot be ruled out. It has a special relationship with the Netherlands. That's what happened to the Japanese in this country.

Mitsubishi has been around since the mid-seventies, active in the Netherlands and in models such as the Colt and Galant were soon established. In addition, with the in the early eighties, with the Space Wagon as one of the first brands to get in on the growing demand for multi-purpose vehicles.

as for The Pajero, it is also a product of that period of time. The rugged all-terrain vehicle that is regularly used by market and managehouders, as also the copies of the nearly forty-year-old. With a 15.225 registrations to be polite to Mitsubishi in 1987, is one of the best years ever in the Netherlands.

Carisma-posters will give birth to fear

In the years that followed, ran the sale and, in 1994, there was a temporary low point of 8.202 quantity is reached. In the second half of the nineties, embraced the Dutch buyer audience Mitsubushi once again.

That was the note due to the co-operation with the Dutch government and Volvo. Together, blew up the three parts of the old DAF factory is in the heart of Born to new life in the production of the Mitsubishi Carisma and Volvo S40/V40, which will be on the same platform up there. Last but not least, a grip for Mitsubishi in 1995 as the Problems as a trade show for the world premiere of the Sunsets.

The car has been since it was first introduced in the national memory. Not so much because of good looks or a reliable, technique, but, by a remarkable marketing campaign in 1997. Mitsubishi gave up to eighty copies are gone, and the only thing you need to do, it was in the newspapers, with the Sunsets ad in front of the window frame. The scene in the Netherlands is provided by red newspapers on the windows. Allegedly had a one in three homes in our country, there is a poster in the window.

the sale of The Mitsubishi and that it. The number of records in the Carisma, has increased from 3.298, in 1996, to 7.815, in the year of the campaign, while the total number of registrations of the Mitsubishi down to the 13.669 ones. Ultimately it was the brand in 1999 is the best year ever in the Netherlands, with sales of 15.375 cars.

The car is bare, no fear, and the ad campaign all the more. Picture of the Season)

the calm before the storm

If history is repeated, the don't sell a lot of it again later too. From 1999 to 2003 was cut in half, the sales of Mitsubishi in the Netherlands, in the dark. There it was, the production of the Company in the province of Limburg is nothing to change. That is a model for the Japanese brand, has entered into a partnership with Daimler, which is also a Smart ForFour in the production line in the province of Limburg and rolled.

The Smart didn't work out well, and the production of it, it was prematurely stopped. The hole is filled up Mitsubishi for the construction of the Crossover is to move on. Peugeot and Citroën provided their own models of the Mitsubishi-based, so there's a moment, there was also the manufacturing of these vehicles to the province of Limburg to pick it up. The global financial and economic crisis and the low demand, strike it with a stick for that.

In 2012, Mitsubishi announced to stop the production in the Netherlands. All you have to do this year that was the mark of the worst verkoopjaar in our country, today. There were only a 3.580 a new car on the license plate. Fortunately, the Japanese are meant to be just a calm before the storm.

The decision to quit as Well, led in 2012 to the protests. (Photo right NOW.s):

Bijtellingsvoordeel time of sale, at

that Same year, the new Mitsubishi Outlander has been announced. The model was also available with a plug-in inhybrideaandrijving. At that time, the tax laws in the Netherlands, in such a way that the business drivers have no other need to pay for it. And the rest is history.

In 2013, was the number of records is already at 12.251, which 8.730 Outlanders. As of 2014, it experienced a Mitsubishi in the Netherlands, with a number of sales of 14.533 units, the best year since 1999. Unfortunately, it seems to be a temporary upturn in question.

the focus of The Outlander PHEV has led to the focus on the fact that Mitsubishi already had a number of years, and a fairly stripped-down offer. Models such as the Colt and Galant were all long gone. The Space of Star city and the ASX has scored the brand, while just fine, but the updates did not.

in the Year 2020, the above-mentioned models are still available. The ASX is now ten years old, and for the Space-Star, and seven years of age. The last one is really the new Mitsubishi was the Ecplise to Cross off at least 2017. Earlier this month, the new Crossover is scheduled for 2021, but the introduction seems to be in the news on Monday of the course.

Mitsubishi Motors, the Netherlands does not mean that the brand is across a number of years, is gone. However, it emphasizes the organization and that, in any case, ten years after the stop of the supply of a model, parts, and service in relation to the model of offering.

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