An installation in the franchise is expensive. But according to the survey of people's Bank, the funding is rarely a problem.
of a few tens Of thousands of euros to more than 500 000 euros ! This is, after Banque Populaire, which today published the funding component of its annual survey of the franchise, the cost of an installation. The gap is wide, but according to Florence Soubeyran, head of Trade and openness in the people's Bank : "In the majority of cases, the cost is between 50 000 € and 200 000 €. A project in five requires an investment of more than € 200,000". Such amounts are due. A free creation is indeed more expensive than the creation of a business classic : it is necessary to pay the franchisor for its expertise, its concept, its training, its reputation... This added value has a price, but it allows for franchisees to save time and be more efficient.
35 % contribution staff
The funding of a franchise is governed by a rule almost unchanged : a personal contribution of at least 35% (up to 40 % for service activities), complemented by a bank loan. These ratios are not calculated at random : they allow candidates to avoid borrowing too high and make the project more solid. Emily and Hassan Makhlla, franchisees Brioche Dorée in Meaux, did not escape this equation. "We brought in 130, 000 euros own resources for a total investment of about 500,000 euros". The couple, who opened his point-of-sale at the end of 2015 has not encountered any difficulties in obtaining its bank financing. "Our record was solid, we took advantage of the notoriety of the sign (editor's note : Brioche Dorée belongs to the group Le Duff) and we even had the luck of being able to choose our partner bank, because all the institutions that we contacted we were".
Read our complete filethe benefits of the microfranchise The procedure to follow to buy an existing franchise to An investment fund makes a good franchisor?
A model, reassuring
As 6 franchisees on 10, Emily and Hassan Makhlla believe that the franchise has played in their favour for the grant of their credit. "This mode of entrepreneurship is reassuring. It's obvious ! We have not benefited to the same conditions when we were, previously, bakers and independent". Logic ! For the past few years, signs are increasingly playing a role as partners with the banks. According to the survey people's Bank, 53 % of networks will recommend a financial institution to their future franchisees. For their part, the banks play also the game. In addition to historically low interest rates, they create poles franchise, which reference networks, their history, their ratios... This organization allows you to teach more easily and more quickly the files of the candidates. And to accompany them in time. Once installed, 59 % of franchisees make investments (purchase of equipment, renovation/expansion...). In 76% of cases, they resort to bank credit.