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Franchise, the force to undertake

The edition 2020 of The Express Pass "to Undertake in the franchise," is on newsstands from February 5, 2020. It offers 114 pages of tips, testimonies to begi

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Franchise, the force to undertake

The edition 2020 of The Express Pass "to Undertake in the franchise," is on newsstands from February 5, 2020. It offers 114 pages of tips, testimonies to begin with success.

This is a record, historic, and absolute ! By 2019, more than 815 000 enterprises have been created, or 125 000 more than in 2018. Year after year, the French confirmed their desire to undertake. They are in the early 2020 more than 15 million (1) want to start. Las of wage labour, to the search for meaning and a better quality of life, all - young, elderly, women, etc. - want to experience the independence and fly on their own wings.

The franchise responds to these new expectations. And the edition 2020 of our special edition "Franchise, the force of entrepreneurship" gives you all the keys to succeed in this mode of entrepreneurship box.

The franchise continues to progress, with 79, 000 points of sale in 2019 compared to 75,000 in 2018. And it is logical : it offers many advantages. The franchisee is part of zero. It builds on the success of a brand, while benefiting from training, support and a whole range of services. This way to undertake otherwise, not alone but within a network, you can go up in power at its own pace. Philippe Grass, CEO of Fitness Park, exemplifies this opportunity for upward social mobility. Self-taught, he began modestly with a gym before to buy back its network and become the boss.

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And what of the multifranchisés, more and many ? Building on the success of their first point-of-sale, they open one, then two, sometimes up to 10 stores. All praise the opportunity to grow and become drivers of their professional life.

Return on investment

of Course, in order to run, it takes money ! The cost of an installation in the franchise is indeed higher than that of a classic creation. But the financial aid exist and the return on investment in a few years. A franchisee on two 2 states as well better earn his living as a merchant isolated and many franchisors, such as Marie-Pierre Soury, CEO of the group Delineo, invited the general maintenance of the edition 2020 of the number "taken in Excess" of The Express, claim that franchisees perform better than employed managers.

This optimism to any test should not, however, hide a reality that is sometimes more cruel. Like any entrepreneurial project, a launch in the franchise has its fair share of uncertainties. Insufficient preparation, wrong choice of sign, the franchisees are not immune to disappointments, or disillusionments. The adventure is never easy. Even if they are accompanied, it is to them, and them alone, to run their business, by recruiting, taking the right decisions, by investing himself fully, without counting their time and their energy... All those who have made the step successfully are well aware of. They are not just franchisees, they are also and above all "edition actors" of their success.

Read our complete file

Le salon Franchise Expo 2020 will be held finally in the fall of The salon Franchise Expo Paris 2020 is postponed from 24 may to 27 may The frankness resists

(1) Survey Opinion Way, January 2020

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