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-MWC 2024 | 5.5G Core IPE Helps Operators Transition to Experience Monetization
BARCELONA, Spain, February 21, 2024 /PRNewswire/ -- With the continuous development of services, people have higher requirements for communication experience. Operators are looking to make early gains in the 5.5G era by transitioning from traffic-based monetization to experience-oriented monetization. To facilitate this transition, Huawei has developed the Intelligent Personalized Experience (IPE) solution based on the 5.5G core and will officially introduce it at this year's Mobile World Congress (MWC).
New services, represented by short videos, live streaming, cloud applications and VR/AR, pose differentiated requirements on networks.
Live streaming requires large uplink bandwidth for clear and smooth video playback, to avoid financial losses due to unsatisfactory events. Services such as cloud phones, cloud gaming, and cloud photography are latency sensitive, while virtual reality services such as video and gaming services require guaranteed downlink bandwidth. All of these new services attract users who are willing to pay additional fees for a better experience and open the doors for operators to monetize differentiated experiences.
Operators have shifted their focus from enabling critical communications in 2G/3G to monetizing traffic in 4G and now monetizing the service experience with 5G.
As services evolve, operators follow suit and update their service plans to deliver an optimal experience to users. A 2G/3G service plan typically includes a limited number of calling and SMS minutes, a 4G service plan often contains a data package, and a 5G service plan is composed of more services to accommodate differentiated service scenarios. .
Experience monetization requires that the user experience be evaluated and guaranteed in real time.
The traditional service experience assurance solution faces three breaking points:
To solve this problem, Huawei provides IPE solution. IPE leverages the intelligence plane centered on the network data analysis function (NWDAF) of the core network, as well as intrinsic intelligence in other NFs of the core network to accurately identify services, evaluate related experiences in real time, and generate Immediate experience reports. The IPE solution ensures that the user experience can be accurately evaluated, dynamically optimized and better monetized.
MWC 2024 will take place from February 26 to 29 in Barcelona, Spain. At this year's MWC, Huawei will showcase innovative 5G services and experiences and launch innovative 5.5G core network products and solutions. Huawei will continue to innovate to provide the best service experience to consumers and help operators achieve continued business success.
CONTACT: Dongming.Yin@huawei.com
Photo - https://mma.prnewswire.com/media/2343324...
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