Zamora Company (Ramón Bilbao and Licor 43) finalizes a new strategic plan to consolidate abroad

Invests more than seven million in protecting the environment, empowering employees and their relationship with consumers

MADRID, 6 Oct. (EUROPA PRESS) -

Zamora Company, owner of brands such as Ramón Bilbao, Mar de Frades, Licor 43 or Martin Miller's, is working on a new strategic plan that will boost its presence in international markets, according to the second report for 2021 within its Conscious Company Plan 2020-2022.

The president of Zamora Company, José María de Santiago, has indicated that the company is "immersed in a work process to define the next strategic plan of the company 2023-2025 that will include the main objectives for this period". "We will focus on continuing to respond to current consumer trends through our portfolio," he said.

"We are proud and satisfied with the results, and we look to the future with optimism, reinforcing our commitment to generating shared value. The scenarios in which we have to move are no longer the same, they are not predictable or stable. It is up to us, therefore work in an environment of strong volatility and be able to anticipate changes with determination, humility and united more than ever", De Santiago acknowledged.

For his part, the general director of the group, Javier Pijoan, has underlined the objective of growing in international markets, since the company has more than 15 brands currently operating in more than 80 countries.

"We want to consolidate our presence abroad with a new strategic plan based on the 'full potential' of the portfolio, identifying opportunities for inorganic growth and reinforcing Brand Equity by continuing with innovation", he explained.

Zamora Company closed last year with a turnover of 220 million euros, which represents an improvement of 28% compared to the results of 2020 and a rise of 5.8% compared to 2019.

In this way, the group that owns Licor 43, Ramón Bilbao or Martin Miller's exceeded the activity recorded in the year prior to the pandemic and boosted the organic growth of its business in all distribution channels and markets.

By activity divisions, the spirits area accounted for 57% of total sales in 2021, while the wine area contributed the remaining 43%.

As for the markets, the group's sales in Spain represented 50% of the total turnover in 2021. Its growth in the Food channel was 35% and the Horeca channel recovered a large part of its turnover, values ​​close to those of 2019.

In this way, the Spanish multinational has invested more than seven million euros in environmental protection, employee empowerment, its relationship with consumers and the promotion of good governance in all areas of the company.

"We have invested more than seven million euros in strengthening the 'conscious company' model, with more than 70 actions undertaken to protect the environment, empower employees, good governance and relations with society", assured the president of the company.

Among the achievements, Zamora Company has reduced its energy consumption per bottled liter by more than 31% in 2021. In this sense, it reached 70% of energy consumption from renewable sources and the goal is that in 2025 90% of that energy is renewable.

Likewise, the company reduced carbon dioxide (CO2) emissions into the atmosphere last year by 33%. The group's wineries are immersed in the cultivation of new varieties that adapt to climate change and have revalidated certifications such as 'Wineries for Climate Protection', Breeam and the ISO 14001 Certificate.

In addition, Ramón Bilbao is the only Spanish winery that is a member of the founding committee of the Sustainable Wine Roundtable (SWR), the global initiative for sustainability and the consequences of climate change in the wine sector.

Last year, the company managed to reduce water consumption by 15% per bottled liter compared to 2020. In addition, 94% of the waste it generated was recyclable and its goal for 2025 is to reach 100%.

Last year, it strengthened the Sustainable Purchasing Model that supports the activity of the more than 1,000 suppliers and more than 30 million euros of purchases that are part of its supply chain.

On the other hand, the owner of Ramón Bilbao and Licor 43 closed last year with more than 500 employees, with 37.6% of the workforce being women, three points more than the previous year.