STATEMENT: The men's fashion firm Boston opens its first store in Jaén

· Located in the Jaén Plaza shopping center, the new establishment has an area of ​​125 m and it will be possible to find the brand's latest casual, sport and tailoring collections, in a modern, warm and inspiring space

·       As part of the ambitious expansion plan being carried out by the Spanish firm, Boston opens its first physical point of sale in Jaén and consolidates its presence throughout the national territory, as well as in the Andalusian market, where it already has a total of ten establishments

Jaén, May 29, 2023.- The Spanish menswear firm, Boston, has opened the doors of its first store in Jaén, located in the Jaén Plaza shopping center. With dimensions of 125 m, in this new physical point of sale you can find the latest news of the season in men's clothing from the Spanish brand.

With the opening of this first establishment in Jaén, the banner has a total of ten stores throughout Andalusia, a very important market for the firm, which already has stores in Cádiz, Almería, Granada, Córdoba, three points of sale in Málaga , and two in Seville, with the recent opening of the store on Calle Sierpes in Seville. By 2023, the fashion firm plans to reach a total of 44 points of sale throughout the national territory, and as part of its three-year expansion plan, it aims to reach 65 stores in Spain by 2025 and a turnover of 30 million euros.

The Jaén establishment follows the line of the new repositioning that the company is carrying out, for which it has developed an entire architectural project aimed at redefining the image and experience in its stores. Thus, the new point of sale stands out for its design, for which Boston has opted for noble materials such as wood or stone, and open spaces where light is the protagonist. Environments inspired by nature itself with a Zen air and a touch of industrial spirit that offer an interesting combination of trend and tradition.

The result is an innovative store concept that breaks with the archetypes of the sector to surprise the visitor. High ceilings, ascending lines, sinuous shapes in the furniture and a clear inclination for neutral colours, remind us that the present and future of fashion requires a more sensory and personalized shopping experience.

In this store you can find the new men's fashion proposals from Boston for this summer season, which includes a wide selection of sportswear with an urban character, casual looks for day to day, and a careful line of suits designed for moments more special. Highly functional garments, designed to adapt to the daily rhythm and made from premium raw materials to achieve optimum durability.

The Boston firm, with more than 77 years of experience in the sector, has become a benchmark in men's fashion thanks to its experience, the quality of its garments and personal style; and has managed to consolidate its presence throughout the entire national territory through its more than 35 points of sale that it currently has.

About BOSTON - www.bostonwear.com

Founded in 1945, Boston is a Spanish menswear firm belonging to the Mayoral group since 2021. This company -with a family tradition with 77 years of experience in the sector and a staff of almost 180 employees- has managed to consolidate its presence throughout throughout the national territory through a wide network of points of sale: 31 own physical stores, 5 corners in El Corte Inglés shopping centers, and its own website: bostonwear.com. Boston offers a wide range of fashion garments with excellent value for money, framed in an attractive experience that promises customer loyalty.

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Arancha Ruiz (600 90 54 82) - aruiz@europapress.es

Leticia Gomez (600 90 56 48) - leticiagomez@europapress.es