STATEMENT: The Malaga firm Boston “invades” the city coinciding with its Film Festival

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Madrid, March 1, 2024.- Coinciding with the Malaga Festival, the Malaga men's fashion brand Boston has decided to “invade” the city and thus transmit its passion and support for the seventh art.

In this way, and for the second consecutive year, the Boston brand will be in charge of dressing the staff of the Malaga Festival. During the celebration of the prestigious film competition, the people who will be working so that the exhibition can be carried out will wear two of the firm's designs: casual and tailoring, which will correspond to the street or red carpet moments, respectively.

“We have designed two very special outfit options with the purpose that the people who are working at the festival feel very comfortable and identify with the looks. For the design they will wear on the red carpet we have opted for elegance and style, but in a modern way, demonstrating that a suit can also be worn without a shirt and be distinguished. And for the street moment, the garments represent the style of the brand, stylish but relaxed, natural and functional,” explains Marta Orío, creative director of Boston.

For the red carpet staff, a black tailored look has been prepared, elegant and with a modern touch, changing the shirt for a crew-neck piece that matches the suit. On the other hand, for the street staff a more informal, as well as functional, look has been created, with a light T-shirt and sweatshirt, with graphics inspired by film shootings, and washed blue chinos.

“The balance we make of our experience at the festival is very positive, since it is an event that continues to grow and have more and more recognition. Supporting culture is one of our motivations as a brand and we like to be ambassadors in our city and be in contact with its people,” declares Marta Orío.

The Boston Invaders

Inspired by cinema, Boston launches the 'The Boston Invaders' campaign with the start of the Malaga Festival, and at a time when the brand is in full expansion, opening stores and reaching new parts of the national territory.

As if it were the film 'War of the Worlds', the firm has produced a film in which the sweatshirts from the new Boston collection, but in giant format, come to life and invade the city of Malaga, sowing surprise and the fascination of local influencers who look at the sky in amazement at this unprecedented invasion. This small film will be available on the firm's social networks and website.

“With the ‘the Boston Invaders’ campaign, we want to convey the emotion of joy and good vibes that invades you with our brand. What we feel when creating it and what we want our clients to feel. “We want to be more than a brand, we want to be a way of living,” adds the creative director from Boston.

To complete this action, during the days that the Malaga city film contest lasts, and in relation to the film production created by the firm, at the Vialia Málaga Shopping Center, located at the María Zambrano Station, there will be a recreation of a inflatable yellow sweatshirt in giant size, proof that sweatshirts have invaded the city.

For the occasion, the windows of the Boston stores in Malaga will also be dressed in a special way to coincide with these special dates. But, in addition, the firm has prepared many other surprises, gifts and experiences for everyone who comes to the capital of the Costa del Sol this week, which will give a lot to talk about.

‘THE BOSTON INVADERS’ FILM: https://www.youtube.com/watch?v=53GDW4BtRs4

About BOSTON - www.bostonwear.com

Founded in 1945, Boston is a Spanish men's fashion brand belonging to the Mayoral group since 2021. This company - with a family tradition with 77 years of experience in the sector and a staff of almost 180 employees - has managed to consolidate its presence throughout throughout the national territory through a wide network of points of sale: 40 own physical stores, four of them outlets; five corners in El Corte Inglés shopping centers, and its own website: bostonwear.com. Boston offers a wide range of fashion clothing with an excellent quality-price ratio, framed in an attractive experience that promises to build customer loyalty.

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