STATEMENT: Leroy Merlin appoints Mónica Pérez Mateo as new director of Retail Media

(Information sent by the signatory company)

Madrid, April 25, 2024. Leroy Merlin, a leading home furnishing company, has appointed Mónica Pérez Mateo as the new director of Retail Media, thus consolidating its strategic commitment to omnichannel and marketing. With an outstanding professional career in the digital field and the commercialization of advertising spaces, Pérez Mateo will contribute her experience of more than two decades to promote and enhance the company's Retail Media strategy.

“Marketing is moving by leaps and bounds, and Retail Media is becoming a cornerstone of it. The creation of this area at Leroy Merlin only reaffirms our conviction to innovate and respond to new consumer and supplier needs. Mónica's team has been created from scratch, and already has 6 people, but the goal this year is to reach 10,” says Miguel Madrigal, Marketing Director of Leroy Merlin Spain.

The Retail Media management, newly created in the company's Marketing department, was created to meet the changing demands of the market and reflects Leroy Merlin's commitment to omnichannel and innovation in marketing.

“I feel very excited about this new stage. It is always a challenge to start a new project, and creating it together with a leading company like Leroy Merlin makes me feel especially proud. This is a great opportunity to continue promoting new advertising formats and continue strengthening the brand's position in the digital and physical sphere,” concludes Pérez Mateo.

Graduated in Advertising and Public Relations from the Complutense University of Madrid, Mónica Pérez Mateo has forged solid professional experience working in both media agencies and large companies, including Telefónica, MTV and Carrefour.

Leroy Merlin Spain

Leroy Merlin is the leading home furnishing company in Spain (DIY, construction, decoration and gardening). The company offers its products and solutions through 137 points of sale, website, APP and telephone sales thanks to the professional work of more than 18,000 employees. In 2022, Leroy Merlin Spain achieved a turnover of 3,328 million euros.

Issuer: Leroy Merlin Spain

For more press information:

Leroy Merlin  

Marina Dorado: marina.dorado@leroymerlin.es

Cristina Bécares: cristina.becares@leroymerlin.es

Weber Shandwick     

Joaquin Sanz: jsanz@webershandwick.com Tel. 34 91 745 86 67

Ignacio Correa: icorrea@webershandwick.com Tel. 34 91 745 86 93