RELEASE: Senna invests in rebranding and expanding its business in the US and Europe

With the slogan "Seek your truth", the brand reinforces the legacy of racing idol Ayrton Senna with alliances and exclusive products.

SÃO PAULO, May 26, 2023 /PRNewswire/ -- Founded by Ayrton Senna, Senna Brand was created to inspire people with the driving lifestyle. After 33 years, his new position encourages people to pursue their dreams. With a new visual identity and the motto "Seek your truth", the brand reinforces Ayrton's legacy for fans and new generations.

"Ayrton left a legacy for fans. With the 'Seek Your Truth' campaign, we want to continue this journey and impact more people with his story, especially those who were not around during his lifetime," said Bianca Senna, CEO of Senna Brands.

On social media, videos showcasing the new positioning feature Ayrton Senna's voice recreated via AI and tell true stories of people who did extraordinary things while searching for their own truth. Take a look at the official pages on Instagram.

New collaborations, such as the series in association with Netflix planned for 2024, reinforce the rebranding. These alliances, in addition to the sale of image rights, have contributed more than 500 million dollars to the Ayrton Senna Institute, which supports socio-educational projects that enhance the potential of more than 36 million students in Brazil.

International Seek Collection

The Seek collection was created by fans of the pilot, who continue to seek their best version of themselves. To view these exclusive products, go to https://www.sennashop.com/en/collections/senna-s/

About the campaign

The focus of the campaign is to build a new era for the Senna brand, based on the idol's DNA and personal vision, his inspiration and search for resilience both on and off the slopes. To this end, the Senna Brand began to report on the new positioning on its official websites, capitalizing on alliances with content creators and new products, always inspired by the legacy of Ayrton Senna and the slogan "Seek your truth".

About Senna Brand

Created by Ayrton Senna himself in the 1990s, the Senna Brand represents the essence of the driver, how he faced challenges and his passion to seek the best version of himself on and off the track. With his new positioning, he keeps alive the memory and influence of Ayrton in his associations and launches, always inspired by the legacy of one of the best Formula 1 drivers of all time. The brand is part of Senna Brands, a company created by the family of the three-time champion.

Get information about the Senna brand on the official website.

Contact: lgranero@currentglobal.com cparente@currentglobal.com

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