85% of Spanish consumers are interested in food novelties, but they see them as somewhat expensive

Juices, soft drinks, ready meals and sweets, the products in which the agri-food industry innovates the most

MADRID, 18 Ago. (EUROPA PRESS) -

84.6% of Spanish consumers show interest in the new food products coming onto the market, according to data from the Confidence Climate Barometer for the Agri-Food Sector published by the Ministry of Agriculture, Fisheries and Food.

Specifically, the report confirms the growing interest in innovative products, since when the previous study was carried out, in 2018, this percentage was 21.7 points below (62.9%).

The barometer shows that women pay more attention (85%) than men (83%) to new food products that come onto the market.

Regarding age, the youngest segments, between 25 and 39 years, are also more likely to learn about innovative products (93% pay attention to them), while those over 55 lose interest (70%).

In this way, young consumers prioritize low-calorie products over those low in fat and sugar, the most demanded types in 2023.

Beverages, such as juices or soft drinks, ready meals and sweets are the foods in which the agri-food industry innovates the most.

57.7% of consumers admit that they buy these products in their usual shopping establishment, while knowledge of the product through word of mouth and curiosity about novelties are the factors that most influence when purchasing these innovations .

However, most consumers consider that the starting price of the new products is somewhat high compared to the rest of similar foods that already exist on the market.

This is one of the reasons why 62% of consumers admit that they do not buy the products at first, although they end up buying them later. 20% admit that they try them as soon as they go on sale, while 18% indicate that they do not believe in this type of product.