The online fashion brand Shein reinforces its presence with the opening of its first 'pop up store' in Madrid

MADRID, 2 Jun. (EUROPA PRESS) -

The Chinese online fashion brand Shein reinforces its presence in Spain with the opening of its first 'pop up store', which is located in Madrid, and with which it seeks to offer a physical shopping experience to its customers at competitive prices.

Specifically, the Chinese firm, which only operates online, has brought its first physical store to Madrid after the good reception it has had with similar experiences in countries such as France, Mexico and the United States.

"We have opened this 'pop-up' to strengthen ties with our users and give our customers the possibility of living a physical shopping experience where they can acquire the spring-summer 2022 trends. We love how the Spanish public appreciates the brand and creates We have a close relationship with Shein. We look forward to continuing to provide them with good service and offering them good products," said Shein Marketing Director Mingjie Zhao.

With this action, the company intends to get closer to a large majority of consumers and boost its presence by offering a different shopping experience, since in this space customers will be able to purchase fashionable garments.

The 'pop-up' is located in the Ephímera space, where in around 300 square meters, customers can purchase garments from its women's and men's line, as well as accessories such as bags, shoes and jewelry in a space full of color and with a marked summer and surfer style.

The store, which will be open from this Thursday to Sunday, is housed in an old glassworks and has an industrial chic style with art deco touches.

Shein, founded in 2012 and which has become one of Zara's main rivals in recent years, currently operates in more than 150 countries around the world and has key operations centers in Singapore, China and the United States, along with other important markets.