What to expect from MWC 2024: technological news, the immersive space 'Journey to the Future' and 10 years of 4YFN

   MADRID, 24 Feb. (Portaltic/EP) -

Mobile World Congress (MWC) will be held once again in Barcelona to host the latest developments in the technology sector between February 26 and 29, in addition to having the immersive space 'Journey to the Future' and hosting the tenth edition of the 4 Years From Now (4YFN) conference, dedicated to emerging companies.

This year's event will be held at Fira de Barcelona's Gran Via venue, located in L'Hospitalet de Llobregat (Barcelona). It will host around 2,400 exhibitors and is expected to reach between 95,000 and 96,000 visitors.

Huawei will repeat as one of the largest stands at the fair. There are also new additions such as the operating company China Telecom or the Alipay platform, as detailed in a press conference by the general director of the organizing institution GSMA, Mats Granryd, and the marketing director of the GSMA, Lara Dewar.

Likewise, in this edition around 200 countries will be represented and around 1,100 speakers will participate, of which 40 percent will be women. Among them, the chief executive officer (CEO) of Telefónica, José Maria Álvarez-Pallete; Microsoft President Brad Smith; and the CEO of Vodafone Group, Margherita Della Valle.

On the other hand, for the second consecutive year, the MWC will introduce a space for practical and immersive demonstrations called 'Journey to the Future', in which innovations related to areas such as Artificial Intelligence (AI), Augmented Reality ( AR), robotics and autonomous vehicles,

This space will be located in pavilion 6 of the venue and will address topics related to sustainability, health, mobility and retail. All of this with the intention of showing how companies use technology to create new ways of working and interacting.

Hall 8 will also have an area dedicated to startups with 4YFN, a space dedicated to the development of these emerging companies dedicated to the digital sector, in which various projects will be presented throughout the congress.

Specifically, 4YFN is celebrating its tenth edition and, since its incorporation into the fair venue in the last edition - it was previously held at the Montjuïc venue -, it has expanded its space to more than two floors. In this way, it will collect the ideas and projects of thousands of founders, startups and investors. Last year alone, around 800 exhibitors participated.

Likewise, the fair will host the Spanish Pavilion for the eleventh time (located in Pavilion 4), which will have the presence of 45 co-exhibiting companies, 18 percent more than in 2023, from technological sectors such as artificial intelligence, big data, the Internet of Things or smart cities.

This space is organized by Red.es, belonging to the Ministry for Digital Transformation and Public Service, through the Secretary of State for Digitalization and Artificial Intelligence, and will be a “representation of the high degree of innovation and potential of the business fabric national, in the most relevant event of the digital industry.”

Mobile World Capital Barcelona has promoted a digital talent space, called Talent Arena, which includes sessions with thirty experts, an exhibition area with twenty technology companies and a 48-hour 'hackathon' in which a dozen multidisciplinary teams They will explore "the potential of APIs", whose final and awards ceremony will be on Wednesday, February 28 at 3 p.m.

The technology brands will begin to present their new products the weekend before the official opening of the fair. On Sunday, February 25, Honor will present its new Magic 6 series of smartphones, as well as show the Magic V2 foldable smartphone series, along with the edition designed with Porche Magic V2 RSR.

It is also Xiaomi's turn, which will hold a global launch event for its new flagship smartphone series Xiaomi 14 and its flagship device, Xiaomi 14 Ultra.

On Monday, February 26, the first official day of the MWC, the presentation of the product and telecommunications innovations of ZTE will take place, which has already previewed its first foldable, nubia flip. Likewise, the latest OPPO news will also be announced.

A OnePlus presentation dedicated to its new 'smartwatch' OnePlus Watch 2 is also planned, the brand's first smartwatch that will work with Wear OS and with which it seeks to offer a user experience focused on fitness.

On Tuesday the 27th it is the turn of companies like SPC, which will bring its digital solution focused on active and healthy aging to the fair.

Kaspersky will also participate, showing its comprehensive cybersecurity ecosystem for products aimed at companies, as well as its Cyber ​​Immunity solutions. Qualcomm will share

In addition to the scheduled presentations, other companies such as Google, Qualcomm, Samsung, IBM and AWS will also be present during the fair and will discuss, among other things, their latest innovations in AI, in addition to presenting their latest technologies at their stands. '. Likewise, other technology companies such as Lenovo, Fujitsu, ESET and TCL, among others, have confirmed their attendance.

TELECOMMUNICATIONS

Telecommunications companies also have a leading role in the fair. Telefónica, Orange and Vodafone announced in early February two new services designed to help developers combat online fraud and protect the digital identities of mobile customers, which will be available starting at MWC.

For its part, Vodafone will present its new solution for extended reality (XR) devices HyperRealityHub, a lightweight headset that supports shared immersive experiences for businesses and consumers.

It will also show version 2.0 of its Network in a Box solution with the concept of network miniaturization, or the new network APIs for enterprise clients. And he will share how digital technologies help create a more inclusive society.

While Orange will have different presentations on innovation and "orange cyberdefense", it will offer an immersive experience at its stand that will allow attendees to measure their strength with Martín Fiz

At its stand at the Ágora, Telefónica will host various open events with experts and speakers from the technology industry, and a demonstration of a spatial computing experience for holographic meetings developed in collaboration with Nvidia.