Shein opens its largest pop-up store to date in Spain at ABC de Serrano in Madrid

It will also be the firm's longest-running ephemeral space, as it will open its doors from April 27 to May 5

MADRID, 17 Abr. (EUROPA PRESS) -

The Asian online fashion brand Shein will open a new pop-up store in Spain from April 27 to May 5, which will be the largest to date and will be located in the ABC de Serrano in Madrid.

Specifically, this new ephemeral store will not only be the brand's largest space to date in the national market, as it will have 900 square meters, but also the longest, where it will provide a physical shopping experience to its customers. at competitive prices.

With this action, the company seeks to get closer to a vast majority of consumers and boost its presence by offering a different shopping experience, since customers will be able to try on the clothing and accessories.

Company sources consulted by Europa Press have confirmed that the multinational plans to open more ephemeral stores in Spain throughout this year.

In this way, the firm, based in Singapore and which only operates online, brings back its fifth physical store to Madrid after the success of the first in the heart of the capital, as well as a Christmas theme in Arroyomolinos, along with the good experiences that occurred in Barcelona and Seville.

In this way, the new 'pop-up store' will have its usual categories: women's, men's, curvy and children's fashion, accessories, footwear, 'Sheglam' beauty products, jewelry and home products. In addition, in this edition, it will include car accessories and toys for the first time.

Founded in 2012, Shein currently operates in more than 150 countries around the world and has key operations centers in Singapore, China and the United States, along with other major markets.