George Harrap, who formerly led Hong Kong-based blockchain remittance startup Bitspark as CEO, is joining fintech and cryptocurrency-focused PR company YAP Global as head of DeFi.
In a statement Wednesday, YAP Global reported the new hire will help bridge the communication gap between the mainstream media and decentralized fund (DeFi).
In his new role, Harrap will be encouraging the public relations group and also helping to break down the complexities of emerging technologies such as DeFi, through"knowledge calls" and lessons.
According to the company, while many DeFi platforms have reached consumer bases in the millions, legacy institutions are lacking knowledge about how the nascent sector works.
"I have been around crypto for a decade now and DeFi has me as excited as when I kissed my very first bitcoin," Harrap informed CoinDesk. Decentralized exchanges (DEX)"continued to outcompete centralized trades, the ability to get a loan in two minutes -- it is not just building an SoV [store of value] that time, it's about building a financial system."
"However, in order for the business to succeed, we will need to break down its complexities to educate the media and, consequently the consumers, about it. I want to help bridge this knowledge gap," he said.
Samantha Yap, founder, and CEO of YAP Global, commented,"We are thrilled to have just one of the vital teachers in not just blockchain and cryptocurrencies but today of decentralized fund, join the group. George does a fantastic job at breaking down specialized projects into easy-to-understand explanations"