1000 hours to support the entrepreneurs

The collective Sista and the House of Veuve Clicquot to launch a platform to provide an hour of mentoring to heads of business to help overcome the crisis.

A logic of mutual aid : this is how is born in two weeks the platform sistabold, online may 14. The initiative is part of an informal exchange between the collective Sista, launched there are now eighteen months to alert them to the issue of funding for entrepreneurs in the tech, and the House of Veuve Clicquot, engaged since almost fifty years in the promotion of creative business with its award for the business woman, recently renamed the Bold Woman Award. Each observing that the crisis was in great danger of accentuate the gender inequalities if we are not taking care.

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"at A time post-Covid, it is necessary to rethink the needs," explains Tatiana Jama, co-founder of the start-up Levia.I and of the collective, Sista. Our ambition is to quickly assist entrepreneurs who have never experienced a crisis to enable them to bounce back. Women who have less but just as much problems to the head of their company as their male colleagues." Sista has mobilized its ecosystem, Veuve Clicquot has funded the platform and resulted in its employees and its past winners in the adventure.

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Unlock difficult situations

The principle is simple : each entrepreneur who files an application online will be offered one hour of coaching with a mentor. "In an hour, with an expert high-level, or an experienced entrepreneur, we can solve a legal problem, reorient a business plan, review a model of cash, give some contacts for a fundraiser," commented Tatiana Jama. Trade of course confidential, which can help to unlock difficult situations, or simply boost of confidence and energy.

the Only conditions to take advantage of this free program : the company must be registered for at least one year and have a dimension that is digital. The entrepreneur must accurately describe the problems she encounters : needs cash, a difficult relationship with shareholders, a provider defaulting, investors more demanding, crisis communication, and so on, A forty applications have already been filed. Then, an algorithm performs the "matching" with the mentor best able to help, and a mail organizes the relationship.

forty-eight hours, Sista and Veuve Clicquot had gathered a hundred coaches, volunteers ready to give each one a ten-hour day (since about thirty others have volunteered) : men and women, entrepreneurs (Gilles Babinet, Catherine Barba...), business leaders (Xavier Romatet, Roxanne Varza,..), investors (Jean-David Chamboredon, Fleur Pellerin...), past winners of the prix Veuve Clicquot (Nathalie Balla, co-leader of The Dreads, Hélène Boulet-Supeau, former leader of Sarenza, Chrystèle Gimaret, founder of Ekoklean, Anaïs Barut, founder of Damae Medical, ...). A collective dynamic that was hailed by Tatiana Jama and Jean-Marc Gallot, the boss of Veuve Clicquot. The two partners reflect already an extension of the program.

An approach that is "positive and bold"

"With Veuve Clicquot, we are in a positive approach and bold, and not in a logic of assistantship. We have said repeatedly : the problem is not the women but the system. It is necessary that women entrepreneurs are more funded. We do not let up the pressure," stresses Tatiana Jama. The charter Sista, launched in the fall of 2019, has already been signed by dozens of investment funds, and should be in before the summer by the Corporate Venture Capital and accelerators.

in addition, the group does not miss an occasion to remember his credo : "wherever there is public money distributed, it is necessary that women take advantage of to height of their presence in the ecosystem, or 30%, on average, recalls Tatiana Jama. France has put in place an exceptional tool with the EMP (loan guaranteed by the State) to respond to the crisis, but it would have been necessary to ensure that women entrepreneurs benefit from as much as men".

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