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Les Mills – it's the McDonald's?

the clothes that lifts his barbells in a synchronized motion. In 55 minutes to carry out the konditionsstyrketräning. 12 songs, with each song focusing on one m

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Les Mills – it's the McDonald's?

the clothes that lifts his barbells in a synchronized motion. In 55 minutes to carry out the konditionsstyrketräning. 12 songs, with each song focusing on one muscle group: legs, back, biceps, triceps, abs. They are some of the songs like ”the Hustle” by Pink, ”Dies Irae” by Apashe & Black Prez and Labrinths ”Miracle”.

the synchronized movements are done at a gym, from Brazil, to Egypt, to the city of Stockholm. Songs, exercises, and hejarop by the instructor are the same all over the world.

the Concept is called ”body pump”. On november 23, 2019 is celebrating the release of 112, the update of the moulded träningskonceptet. This new release will be available in 20,000 in the fitness centre, with about 140,000 certified instructors, over the next few months.

the concept is that of the new zealand company, Les Mills. Body pump isn't the only workout they've got a number of classes with a different focus. BodyCombat is a kampsportsinspirerat workouts, while the body balance is taking the exercises from the class. Grit-it consists of several high-intensity 30-minutersklasser. In Sweden, there are 717 the clubs that make use of the concepts, and, 5.683, Les Mills trained instructors.

it started in the 60's in New Zealand. The flerfaldige the OLYMPICS, the winner of the Les Mills started in the gym, in Auckland, in 1968. Before, it had been her family's life has been focused around fitness. Les Mills was the general manager in the running and had done about half of the family's house for a styrketräningsgym.

Philip's Mills, and visited Stockholm, sweden, at a Les Mills event in the area by 2018. Photo credit: Les Mills -
As a 13-year-old, started the Les-son, Philip, Mills, and cleaning the locker room of the parents, the public gym.

"I fell in love with fitness and the sport and wanted to train people," he says to dagens nyheter.

Philip's Mills, and clean up is no longer a locker room at the gym – instead, he is the managing director of the global fitnessföretaget "Les Mills" that sell their concepts to the fitness center in the world. At the gym, in Auckland, and we are testing the new releases, it's going to be up to date that was three months, and then exchanged e-mail, and the exercises are out of the.

on The day of the kept no statistics on how many people who practice fitness as a sport, but the Philip of the Mills, is convinced that it is a sport practiced by the greatest number of people.

" If you count the number of hours that the people who are working out and spend at the gym, I think fitness is the biggest sport.

There isn't a McDonald's. We are only a few who make a really good hamburger, " says Philip Mills

over the last few decades. Philip Mills is taking Auckland as an example. For more than 50 years ago, there was a two-to three gyms in the city, and today there are, according to him, around 300 of the city, which has 1.4 million inhabitants.

In a paper from 2016, the outlines of the two researchers: Jesper Andreasson and Johansson, the best-selling book, ”Aerobics” which was co-written by Kenneth Cooper in 1968, with the beginning of the fitnessrevolution that have occurred to date. His idea was that an aerobics class would be able to reduce stress-related illnesses. The book coincided with the emergence of an increasingly large population of singles in AMERICA's big cities. It was the people that made the training a part of their medelklasslivsstil, and with them, the amount of the gym.

It was during this period of time, when the fitnessgurun Jane Fonda did in training is popular with the gympavideos, as mr Mills's parents, to set up his gym. In the 80's, Philip Mills, and has taken on a bigger role within the company, and they have started to standardize their format, in the gym, in New Zealand, and Australia. First, in the mid-90s, it spread the concept in Europe and the united states.

two years ago, there was träningsevenemanet ”Les Milles live at the ericsson Globe arena in Stockholm, sweden, where about 2,000 people took part. Photo credit: Les Mills -
And it worked fine. Jesper Andreasson, senior lecturer in sport science at linnaeus university, is believed to be a part of this success is that the Les Mills) the motion passed, in line with the development of the fitness and fitnesskonceptet developed at the same time. In the 90's it was gymkulturen a rather tarnished reputation. It is linked to unhealthy body image, anti-doping, and the hypermaskulinitet. Today, there are fitnesspalats in place of the källargym. Visitors can enjoy a workout in the bright breakfast area and access to the recreation facilities, and coffee and tea.

”All of that is part of the treatment process in the field of culture,” writes Jesper Andreasson in an e-mail to DN.

Philip's Mills, and is believed to be in, for the Les Mills classes because they know exactly what they are getting.

" It's hard for a coach to create a new class. And then they have to spend a lot of time to develop them. This is something that not everyone is good at, and that we need to continue to make time and time again, " he said.

Jesper Andreasson argues that this standardization has made the people to go to the gym, from anywhere in the world and still feel right at home.

”They are able to orient themselves in the environment, and to understand the trädningsredskapen. There is also the possibility of following a different group through the link and, thus, may be more or less flexible regarding training times,” he writes in an e-mail to DN.

Jesper Andreasson said that, it's hard to say exactly what has made these so popular, but the simplicity is a factor as well.

”the Standardization causes an access to a good, well thought out workouts, enthusiasm of the instructors.”

working for months to create with the new releases of their patented concept. The testing of each new class of 40 or 50 times before they get to the end result. Then get the best of the best of the instructors from the fitness center in the all over the world come to New Zealand to record the images of the trainers at the gym who is using the app.

" To be part of such a film is a bit like being called up to the OLYMPIC games. That is the biggest you can do in this line of business. This is something that will inspire other instructors, " says Philip Mills.

There has been some criticism of the fact that they moulded the sessions will take away the qualifications of the instructors with the opportunity to be creative in their work. Photo credit: Marie-Claire Parker/Les-Mills -
the Instructors, learning not only the exercises, they will also learn specific ways to motivate the participants in the training sessions. Dr Philip Mills explains, it's like a mix between the sport coaching and science.

" We have to learn them in the theater, and communication. You have to use what you are good at: some are former gymnasts, and inspiring as a result. Second, know how to coach at a more intellectual level, and the second is a more skådespelartyper, " says Philip Mills.

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as For mr Mills, there are several goals in today's global enterprise. He wants the brand to be one of the fitnessindustrins the world. He would like to fight against obesity and contributing to a healthier world, through both exercise and a healthy and organic foods.

" the biggest thing is that we are trying to make people healthier and happier person by getting into a little bit of joy and magic in their lives. "We want to make people's lives better.

however, There has been a lot of criticism on the fact that they moulded the sessions will take away the qualifications of the instructors with the opportunity to be creative in their work. Jesper Andreasson says that a standardization on the one hand, is a type of quality assurance system, but it also allows the instructors are not able to give a personal touch to his passes.

dr Philip Mills explains that he is aware of the criticism, but the fact that he thinks it's perfectly okay if the instructors are not interested in working with the standard pass.

" I think the results will be better if you do what we do. However, with that being said, I am of course happy about the instructors who are very good at doing her own workouts.
by Les Mills, a standard that has, among being called a ”gymvärldens " McDonald's”. Customers know what they can expect and to feel at home no matter where in the world they are in. Photo by Les Mills, a a Jesper Andreasson is believed to be a part of the Mills, and the greatness of the will of the were in the midst of the transformation of the gymkulturen, which was to take place, and simply had a good timing. However, they have also succeeded in co-operation with the companies and fitness centre, sell a way of life that is more than just a workout.

However, there is also a danger that the big players dominate the industry, " he said.

”The ones that are selling the training sessions will also become the producers of fashion magazines, which will affect sportsmen and sportswomen in different ways, for example, depending on the sex,” he says.

Philip's Mills, and to think that it's going to be more and more of the actors in the fitness industry and the increasing competition will make the industry better. Les Mills, a standard that has, among being called a ”gymvärldens " McDonald's”. Customers know what they can expect and to feel at home no matter where in the world they are in.

Philip Mills says that his company, rather, it is one of the ingredients in a fitnessbransch.

" We're not McDonald's. We are only a few who make a really good burger, " he says.

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