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Jörd – Arla's new weapon against the Oatly

and Then, in 2018, has havredrycksmarknaden has grown by more than 50 per cent. Therefore, the launch of Arla, Denmark now has three organic, plant-based bevera

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Jörd – Arla's new weapon against the Oatly

and Then, in 2018, has havredrycksmarknaden has grown by more than 50 per cent. Therefore, the launch of Arla, Denmark now has three organic, plant-based beverages under the brand name of Jörd.

the Conflict between the Early and the rival, Oatly, which is only selling the whole plant-based alternative to the komjölken, it has been heated. The debate has been high, and in the Early went out of years to remedy a antikampanj, under the name of ”Brölk, Sölk, Trölk and Pjölk which was Oatly to be the answer to varumärkesregistrera each of the four nyorden.

to stay in Arla's heart, but we do know that a lot of danes consume plantbaserat on the side of the browser. That is why it is a natural progression and an exciting opportunity for us,” says Hanne Søndergaard, Arla's chief executive officer for global marketing.

for legal reasons, get the Oatly will no longer make use of the word 'milk' in the oat drink. Oatlys fjolårskampanj ”Flush with milk”, as referred to in the 70's, and 80's nykterhetskampanj ”Fast bend”, has also been met with criticism from the mejeriaktörer one of which Being one of the world's largest companies.

the Arla havredrycker in the Danish dairy shelves before the summer. It is not clear whether the goods will also be launched in Sweden.

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