In the middle of the coronakrisen – Ikea is investing heavily in the chinese e-commerce site

About 3,600 Ikeamöbler will begin to be sold on alibaba's e-commerce platform Tmall, according to a news release. For the first time, the furniture giant will begin selling through an tredjepartsaktör.

" We are very proud of our Ikea stores, but look at the way in which we can improve our service to you. We are excited about this partnership with Alibaba. I am convinced that if we are going to learn a lot and develop even better ways to reach our customers, " said Jon Abrahamsson Ring, managing director of Inter Ikea, (which owns the brand, Ikea), in a press release.

in all 30 of the stores are closed, then at the end of January and, as a result of the outbreak of the new coronavirus, which began in the city of Wuhan, in the Hubeiprovinsen. However, in the last couple of weeks, the company has started opening stores again. Over the weekend it was announced as a spokesperson for the company, with nine stores open, in addition to the five that have already opened, according to the news agency TT. Of the 30 stores in China, has about 14,000 employees.

Ikea is the leading furniture salesman, who is loved by chinese customers. It's exciting for us to help, Ikea is exploring the e-marketing channels, and to enable more chinese customers to buy Our products in a more convenient manner, " said Jiang Fan, general manager of Tmall of Alibaba Group, in a press release.

the DN has been sought in Ikea.

for more information, see work with the major employers of the new coronavirus.