Ikea miljardsatsar in Stockholm, sweden, and the lower the prices

" We had a good year last year, net sales increased by 1 billion, and half-way into the fiscal year, we see that the trend is set to continue, both in stores and online. We are fully equipped in order to grow, motivate, Lena Herder, managing director of Ikea of Sweden.

She was holding the press conference outside the now-55-year-old department store in Kungens Kurva area, and whose circular portion is now going to be renovated both on the exterior and on the interior. On the other, the department store in Barkarby, north of the city, and built the warehouse out in order to, inter alia, to facilitate on-line trading.

on the Initiative of the eur 1.7 billion within the next five years, based upon a continuing expansion of Stockholm, sweden and a forecast of 350,000 to new clients.
the Ikea in the Kungens Kurva area. Photo credit: Henry Joost/TT

" that's Why we now have three new minivaruhus in a variety of sizes, and a new concept store similar to the one we already have, in Stockholm, sweden.

Minivaruhusen is going to be at a maximum of 15,000 square feet, compared to 63,000 for the King's Curve, and a 38.000 in the Excellent. Was in the region of Stockholm, four of the stores will end up being, however, in secret – for competitive advantage, as the contract is not yet completed.

"But they will have to be made to fit the needs of our customers, in terms of where they live, how they carry themselves," says Lena, the development of the culture.

among other things, of Moscow, and Paris, with a broad range of products, including food service, though in a contracted scale. The company are already looking at whether it is possible to make similar investments in other parts of Sweden.

The funny thing is that we have been able to do this storsatsningen in Sweden, which is, after all, is already a mature market.

" If this turns out well, so it may be the case, but I can't tell you where or when it happens. The establishment of a köksbutik in Stockholm, sweden, has shown that it brings us new customers.

" the company has, in the 20th day, the department store in Sweden, and in addition to that, the Astoria is now going to be replaced, it is not up to date with more of them. On and more the enough site, are the focus of the company's new business model.

the Investment in the Stockholm equivalent of 10 per cent on last year's turnover in Sweden of eur 17.8 billion.
Lena Herder, president and ceo of the Ikea group of Sweden. Photo credit: Hans Strandberg

"What's so funny is that we have been able to do this storsatsningen in Sweden, which is, after all, is already a mature market," says Lena, the development of the culture.

From next month, all of the department stores to buy back their old Ikea furniture, which is refurbished and then sold on to the new one. Do you also have a reduction in the price of the 100 top sellers.

"we're prisinvesterar is not unique, however, is making it a little more strategically," says Lena, the development of the culture.

Finansregionrådet Irene Svenonius (M) will applaud möbeljättens miljardinvestering. .

"We are the most competitive in the region, and with this new venture, and the 500 jobs it will create will contribute to the strengthening of the us even more," she says in a press release.

see also: Swedish-Ikea and sell it, 33.800 dollars – every minute of it.