MADRID, 14 Jun. (EUROPA PRESS) –

Yoobic, a digital platform for large ‘retailers'”, has opened a new subsidiary for Spain and Portugal with the aim of taking advantage of the “great potential” of the region that already has clients such as Tendam, Desigual, Cartier, Douglas or Etam, according to The firm reported this Tuesday.

At the head of Yoobic Iberia, based in Madrid, is Patrick Chiron, recent director of Retail Intelligence for Spain and Andorra at Douglas. “We are going to start by focusing on fashion, beauty and specialized retail, in which Yoobic is a leader and contributes all its value in the transformation and digitalization of companies. On the other hand, if opportunities arise, we will enter Horeca or large stores, where We also have a wide portfolio of clients”, he highlighted.

“It is time to build a strong team to move to the next level in Iberia and, in addition, the fact of adapting the message in Spanish facilitates access to the Latin American market”, added the new general manager.

Used by over 350,000 stores and restaurants, Yoobic’s platform is the first full-service software designed for retail teams.

“Our potential customers are all retail chains with ideally more than 100 stores, so the potential market is huge,” Chiron stressed.