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The increase in prices triggers the expenditure of the shopping basket by 11.8% in July

The private label continues to grow in this inflationary context.

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The increase in prices triggers the expenditure of the shopping basket by 11.8% in July

The private label continues to grow in this inflationary context

MADRID, 31 Ago. (EUROPA PRESS) -

The Spanish increased their spending on the shopping basket by 11.8% in the month of July compared to the same month of 2021, to reach 5,889 million euros, after registering a rise in prices of 9.8%, according to the latest data published by NielsenIQ.

In this inflationary context, food and beverages were the segments that registered the highest spending by Spaniards with growth of 12.5% ​​and 12.3%, respectively, of sales in value in July 2022, compared to same period of the previous year.

However, the behavior of these two categories was different, and if in the case of food the demand contracted by 0.1%, with an increase in the average price of 12.6%, the seasonal nature of beverages favored that resisted the pull, with a positive volume of 6.4%, thanks mainly to soft drinks, water and alcoholic beverages. The growth of the average price in this section was more restrained, standing at 5.5%.

For their part, the more 'summer' categories that traditionally see their sales boosted in summer and especially with heat waves, have had very positive behaviors even in volume. Thus, among the most demanded are ice creams, with an increase in volume of 13.7%, soft drinks, which grew by 10.8%; the waters, 9.8%, or the horchata, which increased its sales in volume by 8%.

The report highlights the other 'hoarder' phenomenon that has been experienced this summer, such as the sale of ice, which registered an increase in demand of 27%, compared to a rise in spending of 32.8%.

Regarding the drugstore and perfumery sector, turnover rose by 9.1% thanks to a behavior in prices similar to that of food, with a rise of 12.1% and a volume that fell 2.6%, strongly influenced by the trend of drugstore and cleaning.

While with the return to normality and going out for lunch and dinner outside the home, some products have registered increases such as makeup (15.8%), facial treatment (8.1%) or fragrances, which point to a rise in consumption of 7.8%.

On the other hand, the study confirms that the distribution brand remains strong in market share and thus, in July it already accounted for 40.6%, growing 1.8 percentage points compared to the same month of 2021.

This growth is more notable in the food sector, where it registered an advance of 2.4 percentage points, standing at a market share of 48.8% compared to 51.2% for the manufacturer's brand.

It is confirmed that Spaniards are opting for distribution brands, with a rise in spending of 16.8% and an increase in volume of 2.7%, compared to the 8.5% increase in spending on brands manufacturer, which recorded a contraction in demand of 0.9%.

In this way, the data show a higher average price increase in distribution brands (13.8%) compared to that of manufacturer brands (7.6%).

The general director of NielsenIQ for Southern Europe, Patricia Daimiel, has advanced that similar data will be released in August. "Although the published CPI advance indicator for August already points to a very slight slowdown, it is likely that this month we will see figures similar to those of July, since the weather has been very similar, and the tourist factor has continued to help maintain a positive month in demand", he explained.

"With the tensions in which we continue to be immersed at a global level, it is difficult to make predictions, but everything indicates that we will continue in a scenario of growth in average prices that will be followed by more contained volume figures. We will have to be attentive to how affects inflation, which has been above 10% for three months, on disposable income in households and how we readjust our purchasing habits: mainly with distribution brands, price controls and promotions", he indicated.

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