MADRID, 5 Sep. (EUROPA PRESS) -
The streaming platform DAZN has been awarded the audiovisual rights contest to broadcast the First Division of women's football for the next five seasons, as confirmed on Monday by the Women's Professional Football League (LPFF).
The body described this award by DAZN as "historic", which has paid 35 million euros to broadcast "globally and exclusively" the highest category of national women's football, which this year debuts its professional status.
In this way, all the matches of the championship, which starts this coming weekend, will be broadcast live every day and all over the world, with a minimum of between four and six cameras, "which guarantees not only high quality of retransmission, but the fulfillment of one of the strategic axes of the LPFF as it was to provide maximum visibility to the women's professional competition", assured the employer.
The LPFF also indicated that 'Lot 2' of the national contest, corresponding to one open and direct match per day, as well as the package of summaries of all the matches of the day, have been awarded to Mediaproduccion, SLU, while the package of digital clips for the media will be marketed directly by it "on a non-exclusive basis".
"The LPFF continues to take firm steps to ensure that the highest professional competition for women's football in our country is among the best leagues in the world, and after signing the historic agreement for the marketing of sponsorships and commercial agreements with LaLiga, it achieves a new key step in its de-growth strategy, thus demonstrating the great potential and interest that women's football had always had," said the league, which will present the season on Tuesday.
DAZN will offer live all the matches of the championship, with seven of the eight matches per day exclusively for a total of 240 for the five seasons of the agreement. "This agreement drives the global growth of the LPFF and reinforces DAZN's commitment to growing women's football around the world," the platform said.
"Fans globally will be able to experience the best matchups of the Women's First Division live on DAZN, as well as enjoy summaries and analysis of each match, pre- and post-match interviews and much more," he added in a statement.
Shay Segev, CEO of DAZN Group, made clear his satisfaction with this agreement. "We couldn't be more proud to continue working on our commitment to increase the visibility of women's football by becoming the new global 'broadcaster' of the LPFF. We want the players, coaches and clubs to become recognizable names and an inspiration for the next generation of footballers and fans from all over the world", he affirmed.
Last season, DAZN broadcast matches from the 2021-2022 Champions League season, including the final between FC Barcelona and Lyon, which had a live audience of 3.6 million people around the world, including broadcasts on the platform, on its YouTube channel for the competition and on eleven open channels in Europe.
This represented an audience increase of 56 percent compared to the end of the 2020/21 season, with Spain being the country that contributed the most, with a total of 1.6 million views, detailed DAZN.