Carrefour 'picks up the glove' from Díaz and launches a basket of 30 basic products at 30 euros

MADRID, 7 Sep. (EUROPA PRESS) -

Carrefour makes a basket of 30 basic products available to its customers for 30 euros in an economic context that is causing Spanish families to see their purchasing power limited and drastically modify their consumption habits, following the proposal of the second vice president and Minister of Labor, Yolanda Díaz, to agree with the distribution of a ceiling on the price of basic foods.

Among the products that are part of the shopping cart offered by Carrefour are included food items commonly used in households such as breakfast, preserves, pasta, oil or coffee, along with a selection of drugstore, cleaning and perfumery items, among others, as announced by the company.

"The current situation requires agile and effective measures. At this time, when each act of purchase is more valuable than ever, Carrefour responds to its customers: we work to offer savings solutions that protect the purchasing power of families in Spain", said the executive director of Carrefour Spain, Alexandre de Palmas.

In this way, Carrefour, which has launched in France an action to fix the prices of basic items for 100 days to deal with inflation, adopts this decision just after the Second Vice President and Minister of Labor and Social Economy, Yolanda Díaz , affirmed that the Government is studying an agreement with large distribution and consumers to cap the prices of basic foods, which include bread, milk, eggs or fruit.

"We are studying measures that, as you know, are legal and have been deployed and have had good effects in France with distributors like we have here. We are talking about an agreement," said the Minister of Labor and Social Economy.

In this regard, the second vice president has announced that tomorrow she will meet with Carrefour officials, who will explain their commercial initiative, and next week with the rest of the large distribution.

FROM SEPTEMBER 12 TO JANUARY 8

The basket with 30 products for 30 euros will be available from September 12 to January 8 in its network of Carrefour hypermarkets, Carrefour Market and online stores.

Carrefour, whose pricing policy has always, as he points out, been part of its DNA, works to make it easier for its customers to save.

The company began to reinforce this strategy during 2022, aware of the importance of price for the consumer. Last April, the "Power to Choose is Power to Save" campaign was launched, where customers can choose without restrictions the greatest discounts on the items they consume the most.

Díaz's proposal to cap the prices of a basket of basic food products contrasts with the position of the Agriculture, Fisheries and Food, Luis Planas, and the head of Finance and Public Administration.

Thus, Montero has ruled out this Wednesday setting a maximum price for basic foodstuffs, as Diaz proposes, although he has assured that a greater effort will be requested "from those who benefit extraordinarily from this crisis."

"In no case is it a setting of maximum prices or a regulation of those prices," said the Minister of Finance in an interview on Telecinco's 'The Summer Program', collected by Europa Press.

For his part, Planas has ruled out imposing a tax on the distribution sector, but has asked for responsibility so that the rise in prices is "as limited as possible", while at the same time considering that setting a minimum price on goods and products essential food is not legally possible, nor is it "desirable".

Regarding the initiative of some distribution chains to fix the prices of basic items for a certain time, Planas has indicated, in an interview with Europa Press, that it is a "free" question that each chain must adopt, and has returned to make a call to responsibility and restraint.