Unilever, the rest of the year to advertise on Facebook, Instagram and Twitter in the United States of america. The reason for the decision to be in accordance with the anglo-Dutch company with the hateful and racist messages on a variety of platforms will appear.
as The maker of the products said to the Wall Street Journal is also running ads on the social media networks that can be reached. The boycott is valid until at least the end of the year.
Unilever believes that the action of the social-media companies, to force it to be faster and to take steps to limit the spread of the hate-to-go. "It's continue to advertise, add, for now, is not adding value to the society at large."
as a Subsidiary of Ben & Jerry's gave out two days ago, to a to advertise in the month of July, on a variety of platforms. From brands like The North Face, Patagonia, Verizon, Eddie Bauer, and decided this week to stop advertising on Facebook, Instagram, and Twitter.
The boycott by Unilever, which is one of the largest advertisers in the world, and has been a hit on social networks. The consumentengoederenbedrijf advertising is estimated to only be on Facebook for some 42.3 million dollars (nearly € 38 million).
the news of the boycott, the decline in the share to Facebook on Friday with a 7 per cent.
Call for boycotts.
now, The boycott seems to be a response to the call by civil liberty organisations point to be in July, not to advertise on social networking sites.
With the hashtag #StopHateForProfit suggested that companies like Facebook to be nothing to be done for hate speech messages, and misleading information removed. Twitter, they are not specifically mentioned.
Facebook (and Instagram is one of them, say, in a response to billions of dollars to invest to make its platforms are safe and secure. However, says the company, "that is, there is still much work to be done".