Training, key to the success of the franchisee

Initial or continuous training is one of the pillars of success in the franchise. Here's what to expect.

1. What should be the duration of the initial training ?

"With professional trainers and active methods of teaching (role plays, games, etc), fifteen days may be sufficient to prepare for an activity of duty-free sales", says Franck Berthouloux, consultant TGS France. Even in a hurry to open your point of sale, "however, for each topic, the duration is not too light". On average, the initial formation of a short thirty-two days. And for example, it may last for nearly a year in large networks of fast-food !

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2. What is its content ?

The training should mix theory and practice, with exercises and immersion active on a unit (pilot or franchisee). The program ? Presentation of products and services, sales methods, and flow of inventory, spatial planning and the rules governing the conduct of the store, hygiene and security, computer science... in The presence of generic modules on the management or the management is a guarantee of seriousness.

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3. By whom is it provided ?

The trainers can be internal (as regards know-how, confidential) or external (to the computer, communication, Web, products, suppliers...). E-learning is interesting, in addition to sessions face-to-face - essential for building a strong relationship with his future colleagues and with the seat. In all cases, stakeholders must be qualified, as noted by Rose-Marie Less, director of training at the French Federation of franchise (FFF).

4. How is it evaluated ?

A thorough evaluation, with multiple choice questions but also the answers to write and case studies" proves that the candidate has "built-in subtleties that will make its success," judge Franck Berthouloux. The Mie Câline, the franchise agreement is signed once the training is validated. Then, the franchisee will re-transmit the know-how to its employees. The ideal remains that they are trained "by the network head, or in his absence, a moderator sent in the unit to limit costs and travel". Attention, however, to the sessions, combining future franchisees and employees : "They do not have the same concerns nor the same needs," recalls Rose-Marie Less.

5. How much does it cost ?

Count typically "between 5 000 and 15 000 euros," according to the FFF. Compare with other networks or private training schools to see if the content is worth the "cost" ! Learn : the training may be financed in the framework of a dismissal, but also by the personal account of training and by sector of Employment (for employees) or by the body collector - OPCA - (for non-salaried workers). But it is necessary that the training centre of the franchisor (often called "institute" or "academy") has been approved and it appears on the basis Datadock. Finally, allow, where appropriate, the costs of accommodation, mouth and transport !

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6. And the training continues ?

"Stop learning and this is the beginning of the end," predicts Franck Berthouloux. Networks therefore provide for upgrades of one or several days of practices and/or e-learning in order to present the novelties to the franchise (and, ideally, their teams), or to recall the laws, the methods... Of what to take a step back from the everyday - and to maintain its competitive edge !