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The franchise, a path towards social lift

get a new impetus in the professional and personal ? With his side securing, the formula of the franchise can be a great way to change your life. They are form

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The franchise, a path towards social lift

get a new impetus in the professional and personal ? With his side securing, the formula of the franchise can be a great way to change your life.

They are former employees, from underprivileged, rural, self-taught or adventurers abroad ! If their profile is different, they push one and the same cry of the heart : "The franchise, it is life-changing, and for the better !" Thanks to it, these entrepreneurs have found a way to give new life to their career, to rise in power and climb. All the years, this model of entrepreneurship that allows hundreds of men and women, young or less young, provincial or parisian, graduates or not (40 % of franchisees have a standard tray or lower), the challenge of a new life. Often more rich, more fulfilling, more footprint of the meaning. It is in any case the feeling of Karine Laumet, Alexandre Musset, Gilles Gaston, or Gregory Hardouin. These franchisees, with different backgrounds, and the course that is sometimes atypical, are now their own boss. And they are visibly delighted by their new social status and the path.

A new direction for former employees

"The flowers, this is my world. After a first experience to be disappointing in a small independent boutique, I have persisted in this field because this profession, I love him," said Karine Laumet, 37 years old. Everything changes when it integrates Straightforwardly Flowers and becomes in charge of a store belonging to the network. For five years, she learns to manage a point-of-sale, and to make progress in his art But... Karine wants to open his franchise. His skills were recognized and after having gathered together the 200,000 euros needed for the launch of his boutique in Tonneins, the network opens its doors. "Everyone won. Me, in order to pass a course professional. My employers because they leave from an employee while bringing in a franchised experienced." After the inauguration of its store in 2014, Karine has secured its business. With a turnover of 385 000 euros, and monthly income of 2000 euros, she now enjoys a better standard of living. She has advanced in her personal life, with the birth of her twins last year, and think, professionally, to a second shop Downright Flowers.

"Pass from one status of employee to that of franchisee within the same network is more common," acknowledged Rose-Marie Less, director of training and the promotion of the French Federation of the franchise. And encouraged by the networks. 44 % of the franchisors are able to enhance the recruitment of franchisees among their employees. On the sale of points of sale, the employees of the franchisees are also preferred in 23% of cases. "It is logical! They know the sector, know the business, have proven... That facilitates the negotiation," says Rose-Marie Less. Remains however the problem of financing. These candidates do not necessarily have high salaries or, in logic, of severance. "In this case, the lease is a solution : it enables the franchisee to lease the business to the franchisor, while developing its business," adds Marie-Rose Less. A small boost in starting welcome. Even if he doesn't capitalize much at startup, it offers the possibility to buy the case a little later thanks to the profits generated.

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happiness is in the meadow

Alexandre Musset, 35 years, was also an employee before you become a franchisee Isocomble to Rodez, three years ago. "First shopping, then a plumber, I couldn't take any more of the wage labour, it was impossible to evolve. I wanted to develop a project to me." He chose to settle in rural areas. "Here, in Rodez, in less than ten kilometers, it is immediately in the middle of the countryside. The context is particular, it does not have the right to be wrong because everyone knows your business here. This pushes us to be very demanding with ourselves," he continued. Not easy, but the market is dynamic, and after years of living in Toulouse, the new franchisee, who has hired five employees, appreciates his life soothing. "It is a real plus for the candidates who want to combine entrepreneurship and quality of life. The possibility of reconciling these two objectives is sometimes more attractive than the financial aspect," admits Caroline Morizot, founder of CM Council Franchise.

Alexandre Musset, a former plumber, has chosen to move to Rodez as a franchisee Isocomble, in 2016.


Green countryside, vast pairies... facilities in rural areas has advantages, but it's still a challenge, because the opportunities are rare. "I wanted to stay at Montrottier, in the department of the Rhone, my native village, and I had the chance, in 2011, to be able to take over the store Vival of the Casino group where I was an employee, tells the story of Carole Notin, 32 years. There was no other way to advance in the profession and stay here. And I have it in the blood, being born into a family of merchants," said she. Know by heart, the local clientele has been a plus, but also a challenge : "I had to give the maximum, because it was expected of me the best." And she gave it to you. The store prospered, and Carole is now pleased to contribute to the local life, before you start, maybe a second case, a little later on and animate another part of the campaign.

"Love relationship is the primary motivation expected in the candidates," confirms Geoffrey Guilbert-Journot, national coordinator recruitment franchise in the Casino. In the countryside, the signs Vival are specially designed to meet multiple needs : they offer expanded services, with a beam press, a point PMU, a corner bakery... "It tries all the local candidates that the city should measure the specifics of rural life, with its charms, but also its remoteness from amenities", he warns.

Boost popular neighborhoods

The opposite of these néoruraux, the ultracitadins-class neighborhoods, too, can take off professionally with the franchise. "There is a real market to take in a context sometimes deserted by the trade, and it is easier to get a foothold in being a product of these environments," said Caroline Morizot. But the economic barriers and cultural elements, are often a hindrance. To overcome this, the device Mounts your franchise, launched by the social investment fund Impact partners, supports candidates of these territories as sensitive. "We coach and we give them a financing solution that allows them to build up a starting capital to be able to borrow the rest to a bank," explains Yasmine Hamraoui, associate director of Monte your deductible. Our goal is twofold : to help the most skilled and revitalize the neighborhoods."

the Point of philanthropy, however. The loans, although granted without collateral, are paying, with rates to 6% or 8%. But what does it matter ! They are often a resource of unexpected, as for Gilles Gaston, 31 years. This mechanic enthusiast dreamed of owning a garage, but without personal contribution, the banks have first turned back. "Despite these setbacks, I've contacted Speedy, which was trying to gain a foothold in Arras, in my area. The franchisor told me Monte your Franchise and when I found the solutions, I had trouble believing it. I was finally going to be able to launch me !" It is now done. The garage is open from may 2018 in a mixed neighborhood on a large avenue that has been abandoned by the trade. And the case is going well. "What a pride for me and my wife who has joined the team. We are from modest families and we do hope more become an entrepreneur."

A new lease on life in North America

See below, to make the great leap into the unknown by taking advantage of the gateways of the franchise internationally in order to settle in another country ! This is what Gregory Hardouin and his wife, Valerie, 48 years, both are trying in Canada this year. "We are already franchisees of the Time at Bourges, and the agency works very well. But we dream of a new life in North America."

Read our complete file

All of the keys to negotiating the contract of franchise How to choose your franchise, franchise Agreement : the important points

After a study trip to Montreal, guided by Xavier Chambon, founder of the firm, Business Class, specialist of settlements canadian, they have opened in march, their shop Jeff de Bruges. "Everything is new : the country, its clientele, the trade chocolate... It is dizzying, but exciting. We hope to soon open additional points of sale for change of scale", hope Gregory Hardouin, stars already full eyes.

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