BMW will be presenting at the end of 2020 and, for the first time in seven years, a new, all-electric car, the iX3. The competition has not been, and are, in some cases, it's a German brand, to get a has been. Why does this have to be seven years, and which has a BMW, in the meantime, you have done it? NU.nl spoke with the CEO, Stefanie Wurst, BMW Nederland, manager marketing-René de Heij.
Then, BMW, in 2013, the all-electric i3 is introduced, the brand is one of the early adopters. The car is competition in the form of the Nissan Leaf. The i3 is still in its almost original form in the market. Skin has evolved the car to the battery, it was twice enlarged, and over the years, tripling the driving range in the dark.
In the meantime, the established BMW in the plug-in inhybrideaandrijflijn, making it now nine such stekkerauto's services. The X3 is the first model that is fully electric, is that from next year, is available with both petrol and diesel engines, with a plug-in inhybrideaandrijflijn and is, therefore, an all-electric drivetrain.
It should be in the long term, with more models to be done. In addition, roles such as cars, in spite of the variety of aandrijfopties go on the same line. That way you have a BMW, unlike a lot of other competitors, not at the last minute to throw it in for a new one electric model.
This will be the new iX3 is expected to look like. Picture of the Season).'Correct' way is not always the fastest,'
' The development of this strategy and the planning that it has taken some time," says Wurst. "But what it does mean is that we are now getting ready for the models. We wanted to do it the right way, not the best way to go."
A car like the i4, that is, in terms of size and specifications, and the struggles with the Tesla Model 3, and it should, therefore, not only electrically, but also feel and drive like a BMW. "In this segment, the premium mid-class sedan is one of BMW for over forty years, and for many, this is the preferred option. That should be in the electrical model is no different, and there is a lot of time."
This does mean, however, that if the iX3 and the i4 is on the way to appear competitors, like the Audi, Jaguar, Mercedes-Benz, and Tesla, with a huge gap on the rails. Their models have been a long time in the market.
"The SUV segment is still growing, as is the attention paid to electric cars. An electric SUV, as the iX3 is on the market and it is, therefore, always makes sense," said Wurst.
Stefanie Wurst, CEO of BMW group Netherlands. (Photo: BMW).', Lower energy consumption, smaller battery pack as possible, "
now, They are getting support from the De Heij. "We have had over the past few years, a lot of the technique and be able to bijslijpen and improve it. This allows us to have a low power consumption and create less of a heavy battery is required. In addition, we have provided a high speed is provided. Simply having a vehicle with a large battery pack to release, it is not enough. You will need to offer a total package."
Earlier this year, BMW is a ' center of excellence for accutechniek in Munich, germany. In this way, it is hoped the brand of the battery cells to further develop. BMW applies the lessons learned will certainly allow the iX3.
in this way, the iX3 will be a battery pack of up to 74 kilowatt, while the Mercedes EQC is one of 80 kWh, and the topversie of the Audi e-tron, one of 95 kWh. However, claims that the BMW has about the same range as the competition.
René de Heij, director of product marketing. (Photo: BMW)
Time and money
now, However, De Heij, that the iX3 is also due to practical reasons, it is not two years before, and presented it. "There is a worldwide demand for the plug-in inhybrides, what our attention is needed. It also had to be in China for a new plant, the iX3 will rise, and there's a lot of time and money at the same time."
after a long period of time, an all-electric BMW, to agree, to the complete satisfaction of Wurst, and Heij.
"It is important that there is a new electric model, but do not forget that the attention paid to electric cars continues to be very site-specific it is. In the Netherlands, and Norway, is that the attention is much bigger than, say, in Russia," says De Heij. “There are other drive-train including petrol, diesel and plug-in hybrid cars are again becoming more popular, and which customers we want to be able to serve."