The business well-oiled of the Dukan diet

Six years after its launch in France, the diet of Dr. Dukan has conquered the planet. Medical cabinet to the shelves of supermarkets, the recipe has become a group of ambitious, international, which has no criticism.

much Maligned, challenged, but now to be globally digested. The diet of Dr. Dukan has recently been expanded to Russia and Brazil, after having conquered these last few months the United States and China. In fact, this Tuesday, 14 may, dr. Pierre Dukan, president and founder of the eponymous group, was in Moscow to launch her site, coaching in the Russian version. And there is of what to do. In Russia, 30% of the population is affected by overweight and aficionados of Facebook local, Vkontakte, has already nearly 400,000 fans.

As usual, the launch of the on-line coaching has been preceded by the dissemination of the book-instructions to Dr. Dukan, sold in Russia at 450 000 copies. A book, translated into 25 languages, and which, therefore, comes grow sales pharamineuses : 11 million copies, 5 million of the book-the lighthouse, "I do not know to lose weight" (published in 2000).

120 employees throughout the world

the Consequences of this global success, it is a real group that was formed in the wake of Dr Dukan, which today employs 90 people in France (whose son Pierre, Sacha Dukan, managing director of the group) and thirty in the world. With each time the same recipe well-oiled machine. "The book allows you to get to know. Then, it brings an additional service with the on-line coaching and, once the service has taken and that we create a loyal audience large enough, the following products Dukan", sold online or among a network of partners, details of Philippe Mascaras, director-general of the pole, coaching and distribution. To this day, the products are sold all over Europe, in stores, and available online on the american site. Russia is expected to follow before the summer.

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38 million euros turnover

The group, which has a turnover of 38 million euros in 2012 (compared with 27.7 in 2011), adjusts its rates of coaching at the market. For the products, the margin is closer, but we're trying," explains Philippe Mascaras. The Dukan diet, which has given birth in France of controversy and sparked sometimes outright hostility from the medical profession, managed to escape abroad. And with a billion and half of humans are overweight in the world, the Dukan diet is not close to running out of targets.