The brand Naf Naf acquisition by the group industrial Sy Corporate France

The offer will retain 75% of jobs in France announced Friday the two companies in a joint press release.

The brand of ready-to-wear Naf Naf, placed into receivership in mid-may, has been taken over by the industrial group Sy Corporate France, which the offer will retain 75% of jobs in France, announced Friday the two companies in a joint press release.

SY Corporate France, presided over by the French businessman of Turkish origin, Selçuk Yilmaz, was in competition with the French group Beaumanoir. The two tenders had been detailed, on 9 June during a hearing before the Bobigny commercial court, which ruled Friday.

"All the guarantees of financing"

The squeeze of Sy, an industrial group specialized in the textile industry and owner of factories in Turkey and in the Maghreb, ensures "the maintenance of 944 jobs, 125 stores and all of its 75 stores affiliated", on a total of 221 points of sale, said the release.

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"It provides all the pledges in terms of finance and industry, by helping to ensure the sustainability for the brand, created in 1973," while being "subject to all the guarantees of financing adapted to its new plan of operation", added the press release.

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Sy Corporate France, one of the suppliers of Naf Naf for over 30 years, had already acquired the brand Sinequanone in 2019. The offer of Beaumanoir, the seat of which is located in Saint-Malo proposed to retain only 704 people and 170 shops. The group breton, owner among others of Morgan, is also a candidate to the partial reversal of the sign of shoes and clothing in The Halle (groupe Vivarte), it also placed into receivership.

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The tribunal de commerce de Bobigny (Seine-Saint-Denis) had ordered mid-may and the placement into receivership of Naf Naf, two years after its acquisition by a consortium of investors led by the chinese group in the multi-brand fashion The Chapel.