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The benefits of the microfranchise

With 10 000 euros, sometimes less, it is possible to finance an installation in the form of a microfranchise. "Gardener is independent and a member of the O2

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The benefits of the microfranchise

With 10 000 euros, sometimes less, it is possible to finance an installation in the form of a microfranchise.

"Gardener is independent and a member of the O2 network." This is how Fouad Bezzeghoud plant the decor of her new activity on her voice mail. This Havrais, former head of safety, health and environment, is microfranchisé of 02 Care Services, a network specializing in interventions at home (housework, childcare, assistance to seniors). As all of the franchisees, it is the brand of the franchisor, a commercial know-how, a proven concept, professional equipment (tools, utility vehicle, communication kit) and a personalized assistance. But unlike his colleagues, he has invested 10,000 euros to launch, against an average of 100 000 euros for the other. Despite its small initial budget, he has funded the project without difficulties. "1 000 euros of personal contribution, 2 000 euros loan mother-of-Pearl through the Pôle emploi and 7 000 € loan of the Association for the right to the initiative for the right to economic initiative (Adie)", count, this fifty-year old who jumped in February 2017.

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With or without personal contribution

Like him, hundreds of candidates to the creation of a company, opt for the microfranchise, a slimmed down version of the franchise with a lower entrance fee and a zone of exclusivity more restricted. It must be said that the benefits are many. First, the low level of investment to provide. Less than 10 000 euros on average. They can be financed out of own funds but also, and/or by Adie, the association to the origin of this concept. "Registration, training, entry fees, cash, equipment... with or without personal contribution on the part of the creator, we can lend up to 10 000 euros over forty-eight months", explains Basile Albert, head of innovation and client solutions within the Ease. This financial arrangement beneficial authorizes hundreds of project leaders without a big contribution (and generally far from the traditional banking system) to finance their installation. But also, often, create a job.

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In a microfranchise, the entrepreneur is alone, he is his own employee and his own boss. He divides his time between interventions field in the clients and the management and development of his small business. "This is not a part-time activity," warns Yves-Emmanuel Bodard, managing partner of the home improvement retailer home Turns & Screws. For this microfranchiseur, there are three profiles of the candidates : "Those who want to get in to their account, but who have no idea. Those who are passionate about diy and want to change their life in a secure framework. Finally, those who have ideas but not the funds to start a franchise is more important." In Turns & Screws, three project leaders with limited means were able to join the network and launch their business.

An ideal formula for human services

Little sister of the classic franchise, the microfranchise, however, presents some limitations. Especially in terms of business. Given the low investment required, only sectors without local, where the franchisee solo moves among customers and with a hardware-based minimum (computer, telephone, toolbox) are concerned. Typically the services to the person such as gardening (O2 Care Services), crafts (Spinning & Screw, SOS Diy, etc), computer troubleshooting (My Digital Assistant, Gb Micro), the auto repair/bike (Ecolave, CosmetiCar, Cyclofix, RelaxAuto), the transport of persons (Driver, & Gb), consulting services in real estate and credit (Mikit, Immofinances), or manual activities (Septine & co).

As you invest 10 000 euros or ten times more, it is advisable to select his microfranchiseur with caution. Exit obviously, the networks concept proved that embarking to gain rights of entry. "Don't be deceived by the great history of the franchise that exploded meters from the ground, ask several about their mode of operation and on their profitability," recommends Jean-Paul Zeitline, cabinet Progressium. "If behind this concept, there is a big network already structured for other activities for franchised and which has one segment of activity in a microfranchise, it's a plus," says Rose-Marie Less, director of development, animation and promotion of the French Federation of the franchise. Attention, to franchisees, who under the pretext of a limited investment, are hiring aggressively, with no particular requirement. "In this case, a lack of professionalism and motivation of some microfranchisés, could one day begin the stability of the brand", she adds.

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Microfranchise, but super-vigilance

Side income, do not expect miracles. "By investing € 10 000 or less, don't expect to earn 2 000 euros per month in the first two years. The time to build its customer portfolio, in particular via the mouth-to-ear, it is best to provide the rear with unemployment benefits, for example," advises Jean-Paul Zeitline. We can see, the microfranchise does not necessarily equate with microquestions and microproblèmes. But it offers an interesting alternative to entrepreneurs who have the "niaque". "This niche is suitable for candidates who have the ability to make a difference on the field or at the commercial level," says Jean-Paul Zeitline. For those, like Fouad Bezzeghoud, which has tripled its turnover in a year, the microfranchise can even be a stepping stone. And why not a sas to a deductible, more classic.

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