This announcement comes two days after the decision of the manufacturer of ice cream Ben & Jerry's to stop buying advertising space on Facebook.
The giant anglo-Dutch agri-food and cosmetics company Unilever announced on Friday put a stop to his ads on Facebook, Twitter and Instagram in the United States until the end of the year, at least, suggestive of an "election period polarized".
"The brands have the duty to help build a digital eco-system reliable and safe. This is why our brands does posteront more ads on Facebook, Instagram and Twitter in the United States," said in a statement that the company, known particularly for its products Dove.
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The announcement comes two days after the decision of the manufacturer of ice cream Ben & Jerry's - owned by Unilever - to stop buying advertising space on Facebook, joining a growing list of big brands that have chosen to boycott the social network accused of not doing enough to combat the messages of hate.
"No value added to the company"
The campaign #StopHateForProfit, supported by anti-defamation League (ADL), the national Association for the advancement of colored people (NAACP) and other rights groups called on advertisers to boycott the first social network in the world in the month of July.
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Unilever, which speaks of a decision "in the framework of its responsibility and of the atmosphere polarized the United States," said that the company would monitor the situation closely and "will reconsider its current position if necessary".
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"Continue to advertise on these platforms at this time would not bring any added value to people and to society," she judged. Unilever plans to maintain its total budget provided for this purpose in the United States and to turn towards other media."