The group, owner of Morgan, was chosen Wednesday by the commercial court of Paris, to resume substantially all of the activity mode of the sign.
Beaumanoir, owner of Morgan, announced Wednesday, have been chosen by the commercial court of Paris to take over the quasi-totality of the activity mode of the sign of shoes and clothing in the Halle (groupe Vivarte), into receivership. His offer was "considered as the most relevant and conducive to the safeguarding of employment, perpetuating 2 520 jobs in France, 366 stores and the activity of the warehouse logistics of Montierchaume (Indre)," stresses in a press release the group based at Saint-Malo.
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Beaumanoir, who also owns the brands Cache Cache, Bonobo and Bréal, "welcomes the decision of the tribunal de commerce de Paris who comes to welcome the resumption of the brand La Halle. Twenty candidates presented themselves for the partial reversal of The Hall, its 830 stores and its approximately 5,500 employees, but none of them wanted to resume the sign in full.Your support is essential. Subscribe for $ 1 support Us
The offer, which "preserves the most jobs"
Among the other buyers validated by the tribunal of paris, are specialized banners in the shoe, said Karim Cheboub, delegate CGT of The Hall. Between stores bought by Beaumanoir and those taken over by "Chausséa and Shoes 34 (a sign independently located in the south of France), these are 3334 jobs preserved on 5500", he stressed.
Regarding Beaumanoir, the union representative also said that he was pleased that "the offer that[they have] defended or chosen by the court: this is the one that preserves the most jobs". With this acquisition of the "flagship French fashion at small prices for the whole family", the group malouin account "consolidate" its position in this sector.
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To accompany the relaunch of the brand, The Halle, Beaumanoir has planned "a budget of 60 million euros", he adds, in order to accelerate its development in the online business. In its last fiscal year ended at the end of August 2019, The market had achieved an annual turnover of 847 million euros.