The Ballina Brothers packs the bread frozen

The design and manufacture of packaging lines for deep-frozen products to the bakery industry is booming with activity. It is the specialty of the company Of The Ballina Brothers directed by Benjamin de Chilly. It has registered in 2012 a turnover of 18 million euros, of which more than 70% made abroad.

The commercial success of signs, hot spots, Paul, Brioche dorée, La Mie câline and other Subway is now global. It is the happiness of Benjamin de Chilly, group CEO Of The Ballina Brothers, who designs and manufactures complete packaging lines for deep-frozen products to the bakery industry. "For these chains and for the large surfaces", he says. The group aveyron, which achieves 70% of its sales to the international, is hauling in an average of 35 projects per year, charged an average of 500 000 euros the unit.

Be on the field and communicate

"All our achievements are specific and designed for each of our clients," explains Benjamin de Chilly. Our business focuses on the organization of the packaging line of pastries and breads, and frozen. From manufacture to storage."Originally, in 1962, specialist locksmiths industrial, The Area was converted into the industrial bakery in 1992. The company now has 75 employees, of which 40 % are engineers, and has developed four subsidiaries since 2008 : Canada, Spain, Germany, and since the beginning of April 2013 in Malaysia : "the door on the Asia and Oceania". "It was clear that the French domestic market was mature and that our growth would be to export," says Benjamin de Chilly. It entered in 2004 in the group, as financial director, and became chairman in 2007. "I find myself on the ground one week in three, mond director export 150 days per year.

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Because in order to succeed internationally, it is necessary to make on-the-spot, lounges, communicate -our pads are translated in seven or eight languages, continues the officer. In my opinion, the success of implant abroad is not so much a question of cost and in terms of presence on the ground." Benjamin de Chilly does not hide the fact that some markets are more difficult - the China and Asia for reasons that are primarily cultural, Russia, to questions of customs and protectionism - and that, therefore, the projects take longer to complete.

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The champions of the international 2013

The secrets of seven French companies that are successful in the international Charts: the top 100 French companies at the international in 2013 How Barcelona dredge companies Of The Ballina Brothers

Town : Maleville (12)

Activity : packaging lines

Turnover 2012 : € 18 million

international : 69,4 %