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Sale of home: the ten products that score

organic Products, lingerie, cafes, sex toys, jewelry ... The home sale is more than ever a tobacco. The Company has identified the products the trends that are

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Sale of home: the ten products that score

organic Products, lingerie, cafes, sex toys, jewelry ... The home sale is more than ever a tobacco. The Company has identified the products the trends that are selling like hotcakes, and that will make you beautiful commissions.

gone are the days where the home sale was both outdated and reserved for a rural clientele. Praised by a younger audience, in search of friendliness and a new way to buy, "shopping at home" became a hit. This return to grace is confirmed by the numbers. The home sale becomes a heavyweight in the trade. The Federation of direct selling (FVD), consultancy and promotion of the profession, never ceases to welcome new members (about 150 today). All comply with the codes of conduct of the profession in applying the charter of the DSC. According to the federation, the sector has carried out more than 4 billion euros of sales in 2015 and employs only 640,000 vendors.

READ ALSO >> The home sale does not know the crisis

Especially popular with women, who represent 80% of the vendors at home, the home selling (VAD) is an opportunity to find a job or engage in a vocational retraining. A very good saleswoman in the fashion industry for children, can hope to win up to 3,000 euros per month. The payment is made in full by a commission (variable from 20 to 35% depending on the sectors) levied on sales.

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Among the activities that work, home (household appliances, equipment), the gastronomy, well-being, beauty and fashion. Here are the new trends and a selection of products that score.

1. Sex toys

In the 1960's, our mothers would come together to buy Tupperware. Today, it is between two small ovens, that the thirty-somethings uptown review dildos, geisha balls, lingerie, and other accessories in the colors and the design reviewed and corrected. The release of the book "50 shades of grey" (Fifty Shades) is not foreign to this phenomenon, which has boosted sales of erotic toys in recent years. According to a study by Priceminister-Rakuten, released in February 2014, the sales of items rogues have increased by 58% between 2010 and 2013, and the turnover of the sector has seen an increase of 54 % over the same period. Several companies have taken possession of this market, including Air Desire, a mark of VAD established by the chain of stores, Passage du Désir in 2013. Its founder, Patrick Pruvot has had this idea after repeated requests by several clients who asked to conduct meetings to introduce the brand to some of their friends who dared to not necessarily cross the threshold of the shops. The network - the Loveforce - hundreds of ambassadors.

2. Lingerie

the fine lace, corsets, negligees silk ? The French remain the first buyers of lingerie in front of the German dedicating 99,40 euros in average, 18% to 20% of their budget on clothing annually (1). Yet they are still a little hesitant at the time to spend in the cabin for the fitting. It is on this observation that several companies of lingerie in VAD launched : Allande, Deborah Lingerie, Marlene, and of course... Charlott' Lingerie, number 1 in the industry for many years. Created in 2004 by Véronique Garnodier, the company has continued to grow : € 30 million of revenue (target of $ 100 million to 2018) , 3700 advisors sales assistants (6000 vacancies expected by 2018), a presence in Switzerland, Belgium, Spain, Italy and the construction of a logistics platform in Moscow to radiate in the eastern countries. A solid company, ranked among the most profitable of France, which is celebrating its 20 years this year. Member of the FVD.

3. Organic products

According to the modes of organic, natural and 100 % French, the VAD is also in tune with the music. Several actors offer environmentally-friendly products for the maintenance of the house but also the care of the person by combining quality and authenticity. This is the case d' Ecolavie , created in 2005, by Jean-Pierre Bertrand. "We offer a range of products of well-being (herbal teas, essential oils, dietary supplements), cosmetics, and detergents for the house. All of our products are organic and have been awarded the label Nature, and Progress, which advocates for organic agriculture respectful of the planet," says the founder. The company works with a network of 200 VDI (sellers homes independent - called delegates or advisers on the environment) in the whole of France. "They are free to sell the products of their choice. If they have more affinity with aromatherapy, they can develop this axis during the meetings." On average, a seller affects between 200 and 300 per month and a sale to generate between 400 and 600 euros of turnover. "Most of the delegates to adhere to our network to gain additional revenue. Between 10 and 20%, however, their main activity : they earn up to € 1,500 at a rate of 6 to 8 monthly meetings". Ecolavie achieves 450 000 euros of turnover, but expects to grow by recruiting a hundred vendors additional. "Part of our growth has been thanks to the network : it is important to develop if you want to grow," concludes Jean-Pierre Bertrand. Member of the FVD.

4. Wines

wine Tasting at home, and to choose calmly and objectively ! This is the concept of My wine shop at Home created by Christophe Guicheteau. This lover of good wines, whose mother was a demonstrator Tupperware, launched on the concept of home visits in 2012. Its network, composed of forty VDI offers in-home meetings in the great West and the South-East of France. The company charges a commission of between 18 and 22 % depending on the turnover achieved. It includes developments in the region around lyon and bordeaux, and expects to reach a hundred ambassadors in 2014. Member of the FVD.

5. Kids Mode

This is a classic of the home sale that resists rather well to the general decline in sales of ready-to-wear. Undisputed Champion of the sector : Captain Tortue , which is also since several years in the Top 100 of the most successful companies published by The Company. The company was created in 1993 in a small room of good by Philippe Jacquelinet (current president of the Federation of direct selling), started in the child mode. It has developed over the years and now offers three collections : Miss Captain for the children, Little Captain for the women's and Java Seduction (lingerie). In 2011, it was bought at 60 % by the fund, L Capital (LVMH) and has been able to notably expand overseas. The group performs today € 66 million turnover and employs 3,000 VDI. It has about 600,000 clients. The ambassadors of the brand, on average, earn 200 to 1000 euros per month, but the most motivated can reach up to 4000 euros monthly.

6. Coffee

Teas, coffees, chocolates... hot drinks have made their appearance recently in the area. Especially with Astheya for tea and Coffee & Ice coffee. "The concept of the coffee break in home sales did not exist as such, explains Kristell Migaud, the founder of Coffee&Cie. His company, founded in 2012, offers a range of 200 products (coffees and teas, flavoured and/or grands crus, candy in chocolate, calissons, sweets various...) and today employs 150 sales assistants across France. "On average, each sale brings together a dozen of guests, who spend between 50 and 60 euros. A saleswoman earns about 100 euros per meeting, more for the more active and more motivated," continues the leader. Coffee & Co has made 80 000 euros of sales in 2013 but expects to double its results over 2014, in particular by recruiting 150 vendors additional. "Our development also occurs through international expansion". The targeted countries : Belgium and Luxembourg by the end of the year. Member of the FVD.

7. Kitchen utensils

the history of the VAD is built on the industry of kitchen utensils, in particular with Tupperware. Other actors then have taken over, such as, for example, Silit . Installed in France since 1977, the company of German origin has chosen the home sale to showcase its products through a cooking class free of charge. An effective strategy that allows participants to appreciate the utensils, to test them... and buy them if they want to. The range is composed of products of cooking such as pressure cookers (60 % of sales, approximately 8,000 sales per year), the cocottes, the woks... some of which have been adopted by chefs as the late Bernard Loiseau and Jean-Pierre Gillot. The company achieves a turnover of 5 million euros, stable in the last few years, and employs about 500 consultants in culinary in France. Member of the FVD.

8. Jewelry

Zoe Majesty, Lys'gold, Carasaga , Zabok... The universe of jewelry is another historical area for the home sale and the are a lot of actors on the market. The consequence is that failures are frequent. To avoid this kind of setbacks, Thibault Monnoyeur, former managing director of Groupon, and Marc Ramanantsoa, former general director of Cacharel, drew on their flagship brand, Amber and Louise, to start in 2012 in direct sales. " am&lo benefits from the excellent reputation of the parent brand. It offers more affordable products (from 19 to 199 euros) but takes advantage of the finesse and elegance of the jewelry Amber and Louise", explains Thibault Monnoyeur. The range is made up of 250 references (necklace, rings, bracelets, earrings), renewed twice a year (collection, summer, a winter collection). The company employs 40 consultants (called stylists) who earn between 300 and 400 euros per month." If they organize several meetings per month, their salary can go up to 3000 euros", continues the officer that has recruited 60 VDI by the end of the year. Each consultant has a mini personalized website that allows them to sell the products am&Lo online. "This is a relay of complementary sales, but the in-home meetings remain the most appropriate channel because we assume that a gem is trying out", concludes Thibault Monnoyeur. Member of the FVD.

9. Games-toys

More than 700 new games are emerging each year in France ! In the Face of this profusion, the consumer is often lost ! The company Oika Oika , created in June 2013 by Thomas Watine, has found the solution with the in-home meetings (the Oik'animations) that allow you to test the products "live". The young company targets 3/14 years and offers a range of 200 original games that you won't find that in a specialty shop or toy library. It employs a staff of twenty salespeople in several departments in the South East (Rhône, Ardèche, Isère, Ain...) but intends to expand to the national grid with 240 vendors by 2016. It's about capitalizing on a turnover of 2 million within 2 years. As for the counselors, they earn a commission of between 20% to 30% of the turnover. Although very young, the company has already shown its serious : she is a member of the DSC since February 2014 and is the recipient of the Network to Undertake the Loire.

10. Candles

while awaiting a new regulation (quantification of fumes, safety inflammatory and labelling) is expected in the next few months, sales of scented candles are in a sustained growth : + 15% per year since 1995. The phenomenon has not escaped Partylite , an american company founded in 1973 and based in France since 1999, which holds meetings on a "candles". The products are manufactured using wax and high quality cotton wick (lead-free), therefore non-toxic. The perfumes are made by perfumers (mostly Fat) and will burn much longer. As a result, the candles are selling like hotcakes : the average basket per meeting and per buyer ranged from 40 to 80 euros. In the world, Partylite occupies the 31st place in the ranking of the Direct Selling 100 direct selling companies in the most profitable. In France, she is a member of the French federation of direct selling and employs 8000 VDI.

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"A salesman at home does what he wants" The home sale does not know the crisis home Sale: everything on the legal status and remuneration

(1) Source : the Salon international de la lingerie de Paris, a study Kantar Worldpanel.

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