The company Novasep Process led by Philippe Stoll took advantage of the explosion in food markets and pharmacy in Asia, and so reached more than 70% of sales internationally.
The markets, Novasep Process have evolved since 1995, the date of the creation of this innovative SME that produces different purification technologies for the markets of food, pharmaceutical and biopharmaceutical industries. "The company was originally focused on the european market, then it has to follow its customers and their international subsidiaries," said Philip Stoll, its chief executive officer. Dependent on 60% of the agri-food market, mainly industries, sugar and dairy, and 40 % of the pharmaceutical industry for which it purifies molecules, Novasep has gradually positioned itself in the emerging markets. "Novasep Process has always done lamoitié of its turnover in export markets, emphasises its leader, only, previously, most of the market was concentrated in Europe, so that now the boundaries have been pushed back."
The dynamism of asian markets
The population growth and the changing needs of the population to a consumption to the eu in the asian countries have migrated the activity of Novasep to Asia from 2007. "The explosion of this emerging market has made in the space of five years starting from zero", explains Philippe Stoll, who notes that the continent now accounts for 60 % of the turnover of his company in the international. "We have been able to take advantage of the dynamism of these countries in search of growth," he adds, after having constituted our chinese team and after having made fully operational." The key, in 2012 a turnover in the export that has more than doubled in the space of a year. Novasep is now expected to widen its activity to South America, to the Countries of the East and Africa duNord. "The tilt towards the emerging markets is a general trend in the sector," says the CEO, who notes that if the margin of progression is still strong, one of the main keys to the development of the company's international lies in the human resources, "to ensure performance and to support fully the client".
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Location : Pompey (54)
Activity : purification technologies for markets in the food and pharmaceutical
Turnover 2012 : € 87.9 million
international : 70,29 %