Mitsubishi Motors, has on Monday announced that no new models will be more will be introduced for the first time, the European union, including the uk and germany. The current selection will remain in the selling and the dealers are still open for servicing. The Dutch importer has confirmed the news.
According to Willem-Jan, He, the general manager of marketing and public relations at Mitsubishi Motor Sales Nederland, the Japanese brand, with the development and introduction of new models in Europe will be frozen.
The decision has been prompted by the increasing losses from the Japanese brand. Due to the coronacrisis, and the corresponding reduced global sales heads of the company's fiscal year to a loss of 130 billion yen (about 1.1 billion us dollars). That would be the biggest loss for the Mitsubishi, at sixteen years of age.
in Addition to the brand, within the group of the alliance Renault-Nissan-Mitsubishi in different positions. Mitsubishi will be mainly for the Asian market to focus on. The remaining funds will be used to mark the place in Africa, Australia, and South America on the map.
"The European market is highly competitive. Mitsubishi in Europe, with a market share of around 1 per cent, and the brand has a large investment in order to meet the strict requirements of Europe," says Oosterveen. These costs are no longer justifiable, as seems to be the gist of the message is coming from Japan.
"Not likely that Mitsubishi will disappear'
you can see Details about the future of Mitsubishi in Europe, are still missing, also in the Dutch section. But it is He possible that some of the brand in a few years time, has disappeared.
you can, However, highlights for Mitsubishi Motors, the Netherlands, and in any case within ten years of the termination of the supply of a model, parts, and service.
finally, Mitsubishi was in the eighties and nineties and have a medium-sized player in the Dutch market. As of 1999, a downward trend started, and until the arrival of the new Mitsubishi Outlander plug-inhybrideaandrijving. Due to the tax benefit was a great success. Because of this, there was a note in the 2013, 2014 and 2015, all the way up. The number of records was that the year-on-14.533), the largest number since 1999.
In the Netherlands, up to and including June 2.337, new cars of Mitsubishi is registered against 4.146 pcs in the previous year. It is the most successful model of the Space Star, which is 1.173 instances on the license plate would go.