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Lift the taboo of money for the creators of companies

Dare to talk about finance, have from the outset of the important requirements as to the amount to raise : this is one of the first keys to success according to

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Lift the taboo of money for the creators of companies

Dare to talk about finance, have from the outset of the important requirements as to the amount to raise : this is one of the first keys to success according to the entrepreneur, Marie Eloy.

If in a general way, talking about money remains taboo in France, among the entrepreneurs, the phenomenon is strongly amplified.

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today, 79% of women start their own business with no funding (source: BNP Paribas). They are, therefore, the project of their life, what they are willing to risk all, with the best use of their savings and, at worst, no intake. Why ? "At least I'm doing what I love !" "I created my business for the senses, not for the money". Result : according to Séverine Le Loarne, a professor of Women and the economic Revival of the Grenoble Management School, 80% of women entrepreneurs do not live properly from their activity.

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brakes deep-rooted and shared

This refers to several obstacles, from a historical weight and cultural that the women wear in them, often more than men :

- I find it hard to put value on me.

- I have an idea of business creation but I have not modeled for how to live.

I do not want people to suspect I be interested in the money.

- What interests me, what are the other and the adventure.

I can't imagine having a profile and success.

- For me, the meaning and the business are not really compatible.

I had me too the brakes to such an extent that I found myself volunteer full-time to the Montessori school that I co-founded with Manuella Radenne in 2011, in Brittany. While in parallel I was mom solo for the RSA ! I have put in the time to understand that something was wrong. Not having the choice forced me to find solutions to be able to 'live of my business".

READ ALSO >> Marie Eloy : "This is the time to put the female in the economic world"

In launching the Women of Britain, a network of support to create and develop his business, I met the bearers and project leaders, who were also made to belief that "no matter earn money, what account it is to be aligned with what we do", even when it is at the head of a company.

in their view, crowdfunding appears as the means of financing most consistent with their project as it appealed to the generosity of those who will believe in them. However, this can sometimes be a mirage, since this tool request, in reality, a lot of ingenuity and energy to reach get the required amount.

The financial tools exist !

however, there are numerous financial tools to create his company. To be familiar with, and especially the exploit, it is essential to be backed up by a network of support, such as the BGE, the ICC, the entrepreneurship Network... This allows you to discover the honour loans at zero interest rate proposed by the Nacre, Initiative France Network to Undertake... coaching is often also the guarantee of a provisional proven to get a bank loan and accessing the bank guarantees proposed by Bpifrance or France Active, which offers a specific guarantee for the women and very protective.

Critical, because in the case where you've drawn in your personal savings or those of your loved ones, in the event of a bankruptcy, no bank guarantee, all is lost...

These financial deterrents to prevent start-up of the "think big", because without funding, it is difficult to construct a major scheme. Result : we find very few women at the head of companies with more than 10 employees - only 14% of women versus 86% of leaders, which leads to an imbalance of economic and social strong.

If the taboo of money is not raised from the outset, it will violate the development of the structure - talk about money with its customers, its suppliers, is also difficult. This impacts the revenue, profitability and weakens the territorial embeddedness as the social role of the company.

The only real drawback : the legitimacy

These brakes prevent the emergence of role models in female entrepreneurship, and reinforcing in the collective unconscious the idea that it is difficult for a company executive to allow them to have ambition and a strong impact.

To stop this vicious circle, it is time to stop talking about the lack of self-confidence in women, who dare not, because it is only returning them to the impotence of theory.

The only real problem is the lack of legitimacy.

How to feel legitimate to create and develop a business when there is a shortage of examples around you ?

In 2018, in the figures with the most media coverage, the category of "patrons" included only 1% of women. Beyond the media, this lack of visibility is also observed in the conferences, prices, institutions...

It is sometimes enough to reverse the situation to better realize the side chilling - "this is not for me" - of this phenomenon. If the contractors put in avant in the media were 99% women, and always have been, very definitely, that the men would make them less "fit" to see the grand.

It is thus crucial to the emergence of roles female models on the territories, to allow, thanks to the collective intelligence of more ambitions, goals and especially to overcome the taboo of money, yet too rooted in women.

This is why I created Move your Box, a network business based on the collective intelligence and recommendation. The heads of undertaking, liberal professions, spouses (one per business sector) find themselves in a circle every 15 days according to a programme that is highly structured based on collective intelligence to recommend on their territory and win contracts one with the other. The ambition is double : on the one hand, allow the women leaders in business to gain revenue, on the other hand, to develop role models.

Read our complete file

"The courage to say, is an asset in business" Entrepreneurs, if they stop to say : "I'm not doing this for the money," "fear, an ally for the entrepreneur"

assuming that the money is not taboo and that it is an energy that is necessary to give impact to our ideas and our actions, the contractor(s)are advancing their enterprise, their territory, their ideas and the economy. Everyone wins !

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