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Isabelle Saladin: I played, I lost, I won

Isabelle Saladin has founded a first company in 2008, closed in 2011, and then recreated another. Excitement of the debut, adrenaline, risk, failure, and bounce

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Isabelle Saladin: I played, I lost, I won

Isabelle Saladin has founded a first company in 2008, closed in 2011, and then recreated another. Excitement of the debut, adrenaline, risk, failure, and bounce... She tells the story.

"Entrepreneurship is a game. If you are not a player, it is more complicated to be an entrepreneur." Before becoming a serial entrepreneur that she is today, Isabelle Saladin has much known the excitement of creation that the disappointment related to unexpected failures. Three years after the launch of its first company-Art Dv in 2008, she is forced to liquidate, due to lack of cash. Building on the lessons learned from this first defeat, she comes back four years later on the market of entrepreneurship with a new structure, I&S Adviser, consecrated... to the accompaniment of entrepreneurs.

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"The courage to say, is an asset in business" Entrepreneurs, if they stop to say : "I'm not doing this for the money," "fear, an ally for the entrepreneur"

the most exciting, failure the most notable of the... Find the witness in 6 episodes of Isabelle Saladin in Books entrepreneurs.

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