The moment you have bierconcern Yesterday, the Family of Brewers hit hard and for the time being the trade will not recover. However, the crisis has also had a positive side, says the chairman of the board, a Peer Yesterday. The company has turned out to be an easy fit, and a variety of new beers on the market.
Yesterday, is active around the world, with 26 beers, including a Lagoon, the Palm, and Hollandia. It has plants in Belgium, the Netherlands, and Ethiopia. Just like each and every beer the company is highly dependent on the industry. When the world closed for the night, received the income, then it will also be a big hit.
In Ethiopia, the company sells almost exclusively of small bars and restaurants, says Peer Swinkels. "When the country is at this moment you went out and fell down, so suddenly that 95% of our sales, the way. We have, therefore, a new packaging has been developed rapidly and our attention is going to shift to other types of retail stores. It is therefore our sales have declined, but not as much as you'd expect."
“There are a lot of positive things in the situation that we're through the corona, to find out.”Peer Swinkels, a sense of Togetherness, of a crisis
In other countries, it has a bierplatform has been launched for the sale of the specialty brands that are only in the hospitality industry is to get your hands on. Also, the variety of new beers and tell Yesterday.
"We'll have to pilsmerk Swinckels' (spelled differently than the name, ed.). that we now sell a non-alcoholic variant is introduced, Swinckels' 0.0. This was all a plan in order to make it, but we had nothing else to be done. I found that out last year, the Bavaria IPA-0.0 has been launched. We have to have a regular IPA, in addition to put in. That is, it is in a couple of weeks to be developed."
During the development and launch of such new products and services, the crisis was the catalyst, " explains the ceo. "We gelegenheidsteams with people from a variety of disciplines. That is a very clear command in progress has gone. I think it nice that in the unity of a crisis, then all of a sudden a lot of use. There are also a lot of positive things in the situation that we're through the corona, to find out."
“I think that we are in green out of the economic crisis to invest in it.”Peer Swinkels, valve durability, by opening
the Peer Swinkels, want to live to be a hundred-year-old family-owned business to emerge stronger from the crisis and come out. In doing so, the sustainability and the circle take action to be high on the agenda.
The latter means that the brewer has the raw materials, energy, and materials are not lost, want to let it go. "There is the risk that the businesses of the faucet for durability back, but we will have the opportunity to consider how we, as a nation, as businesses and citizens out of the crisis. I think that we are in green out of the economic crisis to invest in it."
now, The president is hoping that when everything will soon be back to normal, Yesterday's fast work, you can hold it. "I think our company has always been known as a bold, rapid, and flexible, and as long as the quality is good, it may be, I am not flexible and agile enough for that. In a time of crisis, it is revealed that it was all of us together, and that the developments which we had previously never thought possible can indeed. For me, it is a major challenge to post-crisis development."