Without borders, the Internet? Not sure: whatever the country, we buy yet, for the majority of the local sites. But globalization is on the march... the proof is in The 7 charts.
Promoting the cross border e-commerce: it is one of the last workhorses of the european Commission. The finding of the brussels institution, published on the 25th of may? The single market of the e-commerce does not exist. The practice of geo-blocking (e-merchant to prevent the citizens of a country access to its offer) goes against the european law, accuse the commissioners.
The cost of delivery from one country to the other are "up to five times higher than national rates, without there being a clear correlation with the actual costs". And overall, the ingredients for the european consumers feel confident when buying online in another country are not met... The situation would not harm consumers : the companies are also the costs.
For two european companies (e-trade, one will thus dare the conquest of other countries-members. And this market is atomized in part explains the delay in the United States across the Atlantic, e-commerce accounted for 12.7% of total trade, compared to 8.4% in Europe.
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according To the firm Forrester research, sales of electronic "cross-border" will increase from 12% of total e-commerce to 15% in five years. This may seem little? Except that this means that "export to Web" will more than double in value. And that sales of e-tailers to the international will grow by 13% per year, one and a half times faster than their domestic sales. A relay of growth welcome to e-merchants whose progression tends to slow down.
Ireland, Austria, Switzerland... The european internet users are fond of purchasing abroad
In the top 10 countries where people buy the most willingly to the stranger, revealed by a study of Paypal, these three european countries are in a good place. And Spain, Italy or Sweden, each with an e-consumer on at least two who have recently bought on a foreign site, follow just behind. We can't say the same of the four largest markets in the sector: in China, the United States, the United Kingdom and Germany, this figure oscillates between a quarter and a third.
which further hampers: before any logistics
Among the ten main reasons that deterred the e-consumers surveyed by Paypal (23 000, from 29 different countries) when it comes to buy on a foreign site, six are directly related to logistical issues (in dark blue). And conversely, three of the ten elements, which could convince these users to take the plunge within this issue: free shipping (50% of responses), the free returns (38%) and faster delivery (35%).
The French e-retailers among the more proactive
Be interesting to buyers but to the merchant, a second study from Paypal lets you push a light cocorico: the French are proportionally more likely to trade internationally. 88% of them have a boutique, multi-lingual, with a preference logic to the English (57%), followed by German (29%) and Spanish (24%). Another lesson from this study, the e-merchants present the international sales 30% higher than those who are confined to France.
But they are not fans of large export
That analysis in terms of countries as "open", or in terms of actual sales, the conclusion is the same: the international, for e-merchants in French, it is above all Europe. In its investigation, Paypal indicates for example that the 10 countries to which they trade the most are all located on the Old continent, which alone weighs nearly two thirds of export sales.
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In the detail, however, the picture is shade. Sellers lights are more likely to attack Belgium or to our neighbours to the south (Spain, Italy), but according to Paypal, it is first to Germany's wholesale sales (12%), followed by the Uk (11%) and Switzerland (7%).