the giant of The toy follows more than 400 companies, including Adidas, Coca-Cola, Levis, Unilever and Starbucks, who have joined the movement #stophateforprofit.
The giant brick of plastic, the Danish Lego, announced on Wednesday to suspend its paid advertising on all social networks for at least 30 days, joining the list of trademarks with a break similar to the name of the fight against the hatred on the networks.
"We are committed to having a positive impact on the children and the world they will inherit. This means contributing to a digital environment positive and inclusive, free from hate speech, discrimination, and disinformation", has explained in a press release the group marketing manager, Julia Goldin.
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at the Beginning of June, Lego was committed against racism through a donation of $ 4 million in the wake of the global mobilisation against xenophobia and racial violence after the death of George Floyd.
More than 400 companies
the giant of The toy follows more than 400 companies, including Adidas, Coca-Cola, Levis, Unilever and Starbucks, who have joined the movement #stophateforprofit which demand to suspend in July all advertising on Facebook and on the platform sister Instagram to encourage it to review its copy on the political misinformation and the content toxic. Like Lego, some companies apply the same decision to all the social networks.
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The group, Facebook has assured that he would remove more of the types of advertisements that incite to hatred, and that the problematic messages of the policy will be hidden and reported as such, in the manner of Twitter.