The site is suspected of having falsified the price of a reference in its articles to give the illusion of a good deal.
The cuts that are too advantageous are sometimes misleading. This Thursday, the directorate general for competition, consumption and repression of fraud (DGCCRF) announced that it had transmitted to the prosecutor of the Republic of Bobigny, the findings of its investigation on vente-privée.com. It is suspected that the French group of trade line, have falsified the prices of reference articles, from which is calculated the rate of reduction practiced.
"It is alleged the company sought to give its customers the illusion of getting a good deal by putting in place different strategies in a fraudulent effort to build a 'reference price' fictitious," says the press release of the organization.
online sales monitored
The survey is based on findings made on the website of the company and on the analysis of documents seized during the searches, conducted in June 2016 in its premises. "The 'reference price' which corresponded in fact to any economic reality, were used to show that promotion rates are particularly attractive," says the directorate-general for competition, consumption and repression of fraud.Your support is essential. Subscribe for $ 1 support Us
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The distance selling on the internet, especially in the form of a sale "event", is the subject of "special attention" on the part of the services of the DGCCRF, said the release. In fact, "unfair labor practices consisting to announce price reductions of misleading constructed from the reference price illusory bias the consumer choice and interferes with the proper functioning of markets by inducing an unfair competition," stresses the body, which control the loyalty of the displayed prices and practices, promotional.
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regular surveys are carried out to combat this type of misleading commercial practices. They have led the organization to open recently litigation against 19 brands of e-commerce, which have given rise to the payment of several million euros of fines in the context of transactions and criminal law.