Founder of Crisp wants to be a big company to build online shopping

Messages, with more than 40 billion euros a year, is a significant item of expenditure for the Dutch households. However, the traditional supermarket is, as yet, little affected by new market competitors. This is where the last few years, a change in the thrust of Things. Tom Smith wants to be a online supermarket and Crisp, also is a piece of cake to grasp it.

the Crisp, by the end of 2018 have started. The focus is on high-quality products that are as much as possible from the surrounding environment, says Smith. "Over the past ten years there has been a movement to know where the food comes from. This means that people are eating like that you will, it is healthy and tasty and that I can rely on," says Smith.

"What do you see a change in how people shop. There has been a shift from offline to online. We have been in the intersection of these two trends, a business is built."
three times in the coronatijd

now, In 2019, it was Crisp, ten times as much. Subsequently, beginning in march, with a huge growth spurt thanks to the coronacrisis. "We've been in for five weeks and be applied. In addition, the demand is still much greater than what we, as an organization, could handle. We were lucky that we just moved into a new storage facility. After about a month of that, we were all as great as we were due at the end of this year. That is why we are using this summer to re-submit."

Crisp had a no-sell to some new customer. It could not be otherwise, " explains Smith, off. "The growth that sounds nice and all, but the important thing is that the customers will return. This is the offer of a good service is not good enough for you, you need to offer excellent service. We can only grow as long as we are able to keep our customers satisfied."

Egg, butter, and cheese -

you can simply adjust the controls, especially for families. That accounted for three-quarters of the customer base. They can order the weekly shopping, which they would otherwise be in the grocery store would have had to have done it. What are these people doing? "It is most commonly sold are the normal things, such as butter, cheese, and egg. The average order is made up of 45 products, and it is a bit less than 100 euros. That is, it is a good value for a business organisation, it can make you a profit on the service."

you can make a Profit, for Smith as part of the plan, he said. "This is not a model that you have thirty years to invest, and that it hopes to achieve, such as in the Amazon. There is a healthy profit margin, as well as a healthy business model, as under this."

do you have a small business with a big company
His ambition is to make of Crisp is a great player to do that in the long term, has the right to exist. The challenge to make it from the ground up, and drove him out. "As for me and my co-founders don't do this for a quick sell and a long, long holiday."

"It's the biggest market out there is larger than all other markets combined. It has been so for tens of years and to be a strong company for the long-term build up. Not to be a small business owner, but there are a lot of company."