The U.s. fast-food chain, McDonald's comparable sales in the last quarter, with close to 24 percent, says a McDonald's restaurant on Tuesday with the publication of the results. Due to the lockdownmaatregelen a large proportion of the sites have closed, and it was the fast-food chain, the more at the drive-through and delivery options.
The effect of the coronacrisis was the lowest in the United States, where the comparable sales compared to a year earlier and 8.7 percent of sales. The damage is considerably less than in many other markets as well. In countries such as the Netherlands, the United Kingdom, and Canada, and the names of the comparable sales with as many as 41,4% of the price. In emerging economies, these will sell 24.4 percent lower.
the Reason for the large difference is the large number of drive-throughs in the U.S., said finance director Kevin Ozan, in interview with CNBC. "The markets with a lot of drive-throughs and delivery options may be able to recover faster from a hit," says Ozan. 96 per cent of its offices in the united states has a drive-through, or a way to get a Happy Meal to be delivered.
With that knowledge in your pocket will be a McDonald's restaurant is located in the second half of 2020 will be more focused on the promotion of the delivery options. The fast-food chain, says, " in the second quarter to 70 per cent less spent on advertisements. The company intends to spend this money in the next few months are going to be using.