Delivery e-commerce: past the door, the service?

A cost centre, a necessary evil... For e-retailers, the delivery is often experienced as a constraint. Except for some of them, who see the opportunity of innovative services... and pay.

This is just an unfortunate kilometer, but it weighs heavy. The last mile, the one that separates the ultimate centre of distribution of the domicile of the customer, alone accounts for one-fifth of the cost of transporting the e-commerce. A cost that strike more often than any other budget of online merchants. Same at Amazon, with its warehouses, robotic, its drones and its a formidable technique to have to pay for the delivery without having the air, the logistics still accounts for 5% of the turnover. Yet, that is the reverse of the trend is to carve out as much as possible in these expenses, some companies have opted for a opposite tactic: make the delivery a true service. Zoom on 4 of them.

With Jonak, shoe to his foot in the half-a-day

An e-shop which has 250 000 visits per month, a system to visualize in real time on the Web stocks and book the pair of shoes in the store... Jonak, shoe the family created in 1964, has already begun its shift to digital. With an obsession, according to its CEO, Marcel Nakam: "The comfort that represents the Internet, we do not now disappoint in the store." And disappoint, it was, for example, does not find his shoe size, or the desired model. Then from may 2016, the company proposes free delivery, under 2: 30, the pair of shoes desired, directly to the home of the client. Going to be used in the inventory of a store which has the.

"Our clients are often in a logic of impulse buying, so a quick delivery was required", explains Marcel Nakam, which welcomes the initial results of this service, which should represent the end of one year, 5% of the turnover of the stores concerned. Deployed at the moment on the about thirty shops of the company in the paris region, it should be extended, by the end of the first half of 2017, to the whole of France. And new options, such as delivery appointment at the time slot of their choice, are in the works.

In case of rupture of stock, Jonak offers its clients the parisian deliver free home in 2: 30.

Jonak

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Darty and Boulanger will écharpent on delivery

The one has built its development on the famous "contract of confidence", the other communicates on the "happy technology": Darty and Boulanger, the two signs leading retailers of home appliances in France (260 stores in the first half for the second), engaged for several years in a real one-upmanship on the service. And particularly on the delivery.

at the End of 2014, the distributor northerner has launched the delivery for 7am the next morning for any order placed before 22h on Boulanger.com (20 h in-store). The service, reserved for the ile-de-france, has been generalized to the whole of France at the start (only if you live within 30 km of a store brand).

Darty has now replicated with the delivery... in an hour: placed before 16h, a large order would arrive at the client from 17h (Paris and Lyon only, for 19 or 29 euros, depending on the weight of the article). In Paris, precisely, historical stronghold of Darty, Boulanger has marked the occasion of his installation in the district of Beaugrenelle with a series of partnerships: delivery in 90 minutes with the start-up Colisweb, booking a driver with Uber to go back home with his packages...

where the two rivals meet, it is on the service associated with the delivery: installation of equipment, connection and demonstration, or training in its use for Baker via its subsidiary B dom: the service does not stop at the doorstep.

Fauchon puts the luxury in the delivery

With two dozen stores of its own, franchised and corners, the delicatessen Fauchon does not have a mesh at the height of his fame. And the queues, in particular in its flagship from the place de la Madeleine in Paris, so they tend to elongate. To remedy this, the house has developed a system of click & collect (in-store shrinking under 3 hours), which now represent 10% of in-store sales.

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Side delivery, Fauchon has also voluntarily ubérisée, by multiplying the blows with the famous service of VTC: free shipping lightning in September 2014, or the breakfast post new year's eve of the 1st of the year this year: the company has become one of the privileged partners of UberEats. A service, after all well in the DNA of the very select grocery store: for nearly ten years, what are the drivers in livery Fauchon who are dropping off orders made on the Internet or by telephone, at the time selected by the customer. A service of great luxury, with the price that goes with it: 35 € for Paris and its suburbs.