According to Jean-Dominique Senard, president of the board of directors of Renault are car manufacturers on the brink of an unprecedented competition for the attention of customers for all-electric vehicles. In particular, the new crop of Chinese models, is concerned. Are these concerns justified?
Senard did his pronouncements last week in a meeting with the international monetary Fund. Therein, he indicated that Renault must act quickly in order to have more and more electric models on the market, the new competition head on.
Renault has been at the end of 2012, the all-electric Zoe in the offer. The car was barely competitive, the opponents of the current Search no longer be counted on one hand.
as Well as in other segments, there is a growing number of new models is still possible, thanks to the newcomers from China. The concern SAIC has been here recently, who is active with the MG ZS EV), and in Norway, it operates in Xpeng Motors, the G3, just like the MG for a compact SUV. In the meantime have a FLEET and will Aiways be announced at this part of the world to come.pain or anything, or Glamour? The Chinese electric-car full of copied elements to take into Account to keep up with the Chinese competition,
, That is, in itself, is very special, according to Eric Geers, of an international pr agency, GBPRC a focus on the Chinese brands that have crossed over from China and would like to make. "Often, brands will have to send signals to Europe and would like to come, but the steps will eventually be taken. This is due to the perceived complexity of the market, the competitors, and due to the high cost of launch in multiple markets are involved."
the Geers does not want to go so far as to say that it is European, and Asian brands will be worried, but it is also said that the status quo must be taken into account with the upcoming Chinese competition.
"The Chinese government is putting a heavy on an electric. You do not in China, then you have no right to exist. Thus, the Chinese brands have a very lot of knowledge about electric cars. At this level they will be able to add value," says Geers.
it is expected that in the medium term, a further six or seven manufacturers of Europe, including the start-up and Byton, and the sub-brands of the Great Wall and BAIC; Wey, and Arcfox.
the Newcomer, Byton, put on technology, as witnessed by this collection. (Photo: Byton).'is on its way to a leading position in artificial intelligence,
Just like the old days, the Japanese and the Korean brands put the Chinese manufacturer in a good price/performance ratio, the so-called 'more for less'.
for example, the MG, thanks to an additional discount on top of the subsidy from the government for 22.895 euros to get in, and without that, you might have a small bald or unsafe to drive. "It's a story of quality and in terms of safety and security, not life span, begin to break out," says Geers.
He sees that the Chinese are betting on the technology. "They are working very hard to be in a leading position in the field of AI (artificial intelligence ed.). as well as connectivity. There's a real gas is given, and that's exactly what the consumers in Europe benefit from it."
The Chinese brands are, in their turn, according to Geers to take advantage of the fact that both the market and the consumers are more open to new brands and the use of electrical power. Because of this, the Chinese, the newcomers were more quickly established than the Japanese and Korean newcomers a few decades ago.
The Aiways 5 is coming this summer. (Photo: Aiways).', Not with the shoulder to retrieve'
Points of attention, there is a lot of Geers, it should be. Due to the aanschafproces of the changes, like Tesla, that is, without the importer and the dealers all work will be for the Chinese brands is not a distributor, and servicekanaal want to mount it. Because of this, you will be presumed to be a universal, garage for maintenance, not everyone is going to like it.
“The effect of a number of the Chinese brands, it is too big for the shoulders, make sure to pick it up.”Eric Geers, pr agency, GBPRC
in Addition to the new brand for the trust and confidence of the consumer has to win, because of the well-known name and reputation is lacking. "It will take time. In that regard, the establishment of a head start. One way to do that is the obstacle to work is the provision of a private leasing or any other kind of plan. Thus, to minimize the risk to the consumer, who does not have the large sums of money to invest in a relatively well-known brand."
According to Senard, the European brands to cause them to be develop, in anything, that Geers's acceptance of them. "Those who fail to do so, it is hopelessly lost. The effect of a number of the Chinese brands, it is too big for the shoulders, make sure to pick it up."