After a never-before-seen terughaaloperatie his beer brewers are now engaged in the supply of unprecedented volumes were in the hospitality sector in the run-up to the reopening on the 1st of June. Brewer, AB Inbev, in a volume that is measured in the number one brewer in the world, this week is about to 750,000 gallons of fresh beer in about eight thousand bars and restaurants in the Netherlands, which is their beer taps.
"well, It feels like thousands of things for the first time, the doors will open. The horecaondernemers have been very busy, and there is a lot of refurbished and remodeled. It seems like it's a new business," says Mark Hanssen, director of catering at AB Inbev the Netherlands.
Then tap on the 15th of march, all of a sudden closed, so the brewer has more than a million litres of beer are to be restored. "The beer has a sell-by date. If a barrel has been started, it can be cooled for three to four weeks ' time." That's for the brewer's or beer, and had to be rescued or not. Since it's closure more than three weeks, it would take a while, it was a choice for them to be created.
"most of The cases, a few varieties of beer on tap, and there are also some issues with a tank in the basement, and then you are talking about volumes of 500 or 1,000 litres," says Hanssen. Also, is that a beer he had to go back. "The bierplas was getting bigger and bigger and you flush, that doesn't mean for a moment by the sink." The retrieved brew was taken to a processing plant where it was processed into animal feed or other products.
Tanker conversion to a beer-to-take
AB Inbev, the Netherlands, has 27 tankers driving around. "The three of them had been capable to take control of the beer, which is what we do at the events. So, we have twenty cars to let it convert it." The whole recall was made has about three weeks to complete genomes. "After the great advance has begun. In spite of the fact that we are a big company, we don't have a monopoly on wisdom. Here, there was no playbook for this."
Then, last week, finally, it became clear that the catering business on June 1, real opening came a flood of orders for the beer on the course. "We do note, however, that restraint on the owners. If they will be 1,000 gallons ordered, now it's 500. They want to be the first to look at, and who's going to give an assurance that the hospitality business is open should be maintained."
Also, to the makers, the press
there's also the question of what the consumer is doing. "You can feel the excitement in the market," said Hanssen. "For us, there is pressure on it, how much do you produce? You don't want to produce too much, but you'll also want to be sure not to sell it."
now, AB Inbev is expected that beer volume this year, the arch is about 40 to 50 per cent lower than in the previous year. In april and may, and we were more than 100 per cent in the negative, as a result of the recovery in June and we hope to be in the 35% to 40% of the volume of the previous year. This will be in the summer months, is expected to further increase. Towards the end of the year, hope you get to be 80 per cent, but it remains just guess work."