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Born global: these young companies are born for the export

many technology start-ups make the world their garden. Has just created, they are launching the international to reach broader markets. They have a few years o

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Born global: these young companies are born for the export

many technology start-ups make the world their garden. Has just created, they are launching the international to reach broader markets.

They have a few years of existence, products or services that are promising and work often in the area of digital, innovation, or biotech. They ? These are young companies that start with a, think big and far away. Born global, in their activity, they aim for the international without delay, stating that the French market is too narrow for their ambitions. This phenomenon bears the name of "born global" and affects more and more young shoots. "For these companies, the challenge is to move fast, and attack immediately wholesale markets such as the United States or Asia," says Henri Baissas, deputy director general of Ubifrance.

Development without borders

Stone Tauzinat, Ceo of Ennesys, a small TPE of 17 people, created in 2010, is one of those entrepreneurs born global. With its teams, it has developed a technology based on micro-algae that recycles the wastewater of the buildings, while producing energy. This breakthrough innovation allows you to monetize the pollutant, the removal of which is expensive. "Our market is worldwide," predicts the founder who target countries with high urban growth that do not possess the infrastructure necessary for this kind of developments. Eventually, the contractor plans to carry out 95 % of its activity abroad. He has already set his pawns in China. Last march, he signed a contract with the chinese government for the co-construction of an eco-district in the city of Shenyang , located in the North-East of China. In total, this project will pay 10 million euros to small business, which is already in negotiations with other chinese cities.

strategies early

Although fast and ambitious start-ups born global do not forget that a strategy of export is anticipates and prepares. The idea is not to leave the flower in the rifle but to succeed in conquering new markets. Yohann Dupasquier, co-founder in 2011 of Tradelab (purchase media display in RTB-Real Time Bidding), decided to attack the world not to not. After you have acquired the fine wines in France, it target today the United States, which represent the largest market sector with $ 5 billion of planned investments in 2014. "We rodons for the moment with countries tests, such as Italy and Turkey. This is an opportunity to check the side scalable of our offer and to avoid repeating the mistakes when we learn about the american market," says Yohann Dupasquier. The young entrepreneur has already prepared its development plan : in July last, his partner has participated with seven other French start-ups in the accelerator program Ubifrance -UBI/IO - San Francisco. This immersion of ten weeks in the eco-us system has allowed him to make contacts but also to build their road map of development. "We will open an office in New York and then in San Francisco with a team of developers and marketing products. If 2013 was the year of the expansion, 2014 will be the year of the international. We have established an export sales by 30 % in 2015, " anticipates Yohann Dupasquier.

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fund raising is mandatory

Still, all of these young shoots, a strategy for export is expensive. Even more than their elders, SMES international development, more classic, they must find the amounts of capital raised. But here, too, they anticipate from the start-up phase. Tradelab has raised funds on two occasions, at its creation in 2011, then in 2012. She is about to reiterate the operation for an amount of ten million euros to finance its implantation on american soil.

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Mycrophyt, a manufacturer of an antioxidant used in food supplements to combat stress, aches and pains and the physical recovery, has not otherwise made, to fund its strategy export. The small company of 7 people who will attempt in 2015 a breakthrough on the asian and american markets has raised € 2 million in February from four investment funds. "We put ourselves in order of battle and preparing all the budgets that the implementation strategy. We are already in the phase of identification of distributors and partners," explains Vincent Usache, director-general, who will also judge the French market too small.

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