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Are you done for the franchise ?

Undertake in a franchise is a gamble. Do you have personal baggage and professional? Here are 6 qualities to succeed. You have the passion to trade, service an

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Are you done for the franchise ?

Undertake in a franchise is a gamble. Do you have personal baggage and professional? Here are 6 qualities to succeed.

You have the passion to trade, service and relationship to clients ; you are attracted by the diversity of the world of beauty ; you want to integrate a logic of success : then, join a teaches dynamic and powerful..." Such is the appeal of the group Nocibé on its website, to all those who might recognise themselves in this profile. The motivation, the fiber trade, the autonomy, as well as the attractiveness for a specific sector are the essential qualities sought by most franchisors. This is all you ? Difficult to respond without hesitation to this question.

fiber business, the autonomy and the appeal of a specific sector are the most sought after qualities in most of the franchisors.


"While 74 % of future franchisees come from employees without necessarily knowing the area, and that the others are experts in the field, but must give up their total independence, it is easy for a person to move forward with certainty," admits Caroline Morizot, a consultant at the firm CM Business Council. We help you to make the tour of the six qualities and skills necessary to succeed. And to test your desire, an appointment to the Monday of the franchise, on Monday, 1st October, in the framework of the exhibition EMS, in Paris.

1. Motivation

"even More than money or special skills, the motivation is the sinews of war in this adventure which can lead to a real change of life for those embarking on a new profession, or even a new region", says François Peltier. Therefore, it must be total, and nurtured by professional reasons as much as personal, as for Zoubir Baghdadi, 43, a former adviser in finance and management, London and Paris. He recently returned to France with his wife and children to open in Lyon a workshop Doc Biker (repair of two-wheels). "Working in the mechanical and be my own boss, it was a childhood dream that has me completely worn out for me to launch. "With the enthusiasm of the tenfold, nothing could overcome it.

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2. Energy

"the enthusiasm of The first moments is not enough and we must be prepared not to count hours in the first years," warns Caroline Morizot. Because one must invest on all plans to sustain the project : to build a financing plan, find the location and adapt the local standards of the network, recruit, possibly a team, manage a stock... If you're looking to escape the constraints of wage labour, you will find others, but of course, you will be free to manage, it makes all the difference. And fortunately, you are not alone, the support network allows you not to lower the arm, and rebooster in case of doubt.

3. Commitment

A side of the passion that drives new entrepreneurs, franchisees, what else is there to close ? Little place the first time. François Peltier TGS Consultants is categorical : "The spouse must truly feel supportive and also accept the financial risk because of the extra voltage personal harm to the project". And all the family... It is what drives some franchisors, particularly in the fast-food, to fix an appointment at the home of the applicant to meet the husband or the wife, and test his commitment.

Some franchisors, particularly in the fast-food, meeting you at the home of the applicant to meet the husband or the wife, and test his commitment. Samson

4. Audacity

Be a franchisee is to become an entrepreneur, so learn to invest... without losing everything. "And in this framework, risk is measured and shared with the franchisor, which is studying the viability of a project with the candidate," reassured Caroline Morizot. If the launch therefore implies a certain audacity, not to be a hothead entrepreneurship with the pioneering spirit of the pioneer, "because the risk is to be quickly disappointed by the limitations of the franchise contract," warns François Peltier. Born adventurers can flourish in the youth networks, where everything remains to be built, but once the cruising speed acquired by the group, they are required to assume the more traditional role of the franchisee who assumes a certain degree of docility. "There remains, however, the solution of the multifranchise for the more enterprising.

5. The desire to learn

Having already had a store of their own in the same sector as the future franchisor proves that you already have many necessary professional skills. "I've created in Angers in the three shops, Market O Flowers and I am recently going under the franchise Monceau Flowers, tells the story of Olivier Pihan (48 years old). Not radical change, and I knew the business and I kept the same teams." An advantage but also a disadvantage, because after François Peltier, "it will be necessary to integrate new processes and break down of old automation. As much as be ready to do so. Zoubir Baghdadi was later. "I followed the training Doc Biker. I mastered already all the part of management, but I learned a lot about the plan mechanics, he acknowledges. I just thirst for it ! Being in frequent contact with the technician of the network, I am continuing today my learning. It is comforting and exciting."

6. Humility

An essential quality for all franchisees, regardless of their level of experience... and insurance. "From the beginning, I imposed specific ways to manage the team, ensure that such or such a repair, observe Zoubir Baghdadi. I quickly realized that I was not the only master on board. But I had read the contract before I started and I had decided to accept the rules." A difficulty also shared by Olivier Pihan. "It is especially hard when one already knows the business as an independent. You have to put your pride of self-made-man in his pocket, you change your identity in some way."

For Caroline Morizot, a consultant at law firm CM Business Council, the enthusiasm is not enough. It is necessary to be ready not to count hours in the first years.


the benefits of The network have helped him to accept it : communicate with the other partners, be supported, not to be alone more than compensated for this little narcissistic wound. "This feeling of belonging is often sought by the franchisees who can feel proud of the network they represent," said François Peltier. It is precisely the sense of Olivier Pihan : "Our customer having a very good image of Monceau Flowers, it is flattering for us." The framework of the franchise may as well offer a supplement of soul. "But it is also necessary that the franchisor complies with his part of the contract and honor the values of loyalty, fidelity and quality displayed," warns Caroline Morizot. It is giving-giving.

Read our complete file

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TO GO further : Living area EMS, 1 and 2 October at the Palais des Congrès in Paris. On Monday, the franchise offers five thematic conferences with experts, franchisors and franchisees. To register for free, it is here.

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