Visibility, funding, network, support strategic... : a community of professionals is mobilized to meet the needs of companies co-founded by women.
And if we bet more on the women who dare to undertake ? It would be a long time, especially on the background of the global economic crisis. To encourage this momentum, the training platform of business angels OwnYourCash, founded in 2018 by Imène Maharzi in order to facilitate access to capital for entrepreneurs, has launched its second campaign #EllesComptent last July 7. The operation will last until the end of the summer, time to promote the 25 companies with positive social or environmental, all founded by women. A boost that should help to generate a virtuous circle of growth by connecting the needs of these young companies with those of companies that are looking to boost their social responsibility and individuals who want to consume responsibly.
"An aberration of economic and social"
But why help especially companies founded by women at this time ? In an attempt to correct the glaring inequalities highlighted in the envi study study. The Boston Consulting Group and the collective SISTA have shown that in France, in ten years, the starteupeuses have risen only 2% of the total fund for the creation of the business. For its part, the Observatory of BNP Paribas revealed that 61% of women, it was easier for men to get a bank loan.
A reality against which Imène Maharzi, said : "This is not only an ethical problem, but it is also an aberration in economic and social welfare, since it does not allow these entrepreneurs to express their potential. For the economic health of their businesses and for that of the country which was in dire need at this time", storm does it. And less funding, it is less able to move forward quickly.
Value to the offer and relay the needs
The campaign #EllesComptent was precisely intended to eliminate this vicious circle, starting by supporting the businesses founded by women due to their put forward on the site OwnYourCash. The page is a commercial storefront that functions as a basic seo purchases. There are also relays, recruitment needs or financing to overcome the tough times, grow and... help change the world. Because the companies selected have a profile is to impact positive and/or innovative : APA Giant works to reduce inequalities in access to practice of adapted physical activities to the health of certain segments of the public ; Etic Fundamentally Responsible for developing work spaces, eco-designed, eco-friendly managed and dedicated to the social and solidarity economy ; Fabulabox invents and manufactures in France, games of positive education ; Fair Makers offers a platform of evaluation of CSR of companies ; VaoVert reinvents the sustainable tourism in the French... And many others, to discover on the platform.
The opportunity to respond to the needs of these businesses by purchasing their products or services, recommending, passing on offers of employment.... Nearly 45 ambassadors from all walks of life - large groups, consulting firms, associations, or contractor(s)themselves... - are committed to their side. Twenty partners are also mobilized, such as Paris&Co, French Impact, Empower, The Hive, The Movement of Social Entrepreneurs, Eldorado... to provide solutions, communicate with their community. Synergies and projects are emerging already between some members of the group.
Read our complete fileShould we impose quotas in management boards of companies? Marlène Schiappa : "finish off the incantation on equality between women and men" gender Diversity in corporate boards : towards a monitoring of the law of Copé-Zimmermann
A virtuous circle expanded
everyone can win : the entrepreneurs supported to find new markets, partners, or solutions within the framework of their projects, the companies helping to give a supplement of soul to their CSR or develop their own network. And in the end, everyone is the beneficiary of the actions of these companies impact, concerned about social justice, climate change, biodiversity... The festival Empow'Her, from 18 to 20 September next to The City of a Fertile Pantin (93), will be a highlight of the campaign #EllesComptent and will bring together the actors involved in the operation. In the meantime, OwnYourCash launched on 15 July a training programme on the B. A. BA of the investor(e) committed(e), to receive on a daily basis and during four weeks, e-mails informative for learning how to invest useful and responsible. Starting, why not, by capitalizing on the female entrepreneurship.